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Google’s top of page bid estimates – how accurate are they?
Back in September Google announced its new feature, “top of page bid estimates”, which is similar to its first page bid estimates but recommends a cost per click bid to help advertisers get their ads to appear at the top of the search results page. The idea is for advertisers to use the “Top vs. Side segment” to determine how their ads perform when on top of the SERPs compared…
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A brief digital roundup of 2011 – a panda, riots, growth & misfortune
It doesn’t seem like five minutes ago we were publishing our 2010 roundups on this blog. But here we are, on the brink of Christmas once again, and what a year it’s been. We thought it would be nice to take a look back at some of the key digital news and events that happened in 2011. Not just the biggest news stories, but the things that got us talking…
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“What is scampi” and other unnerving search queries. Google’s annual zeitgeist is revealed
The end of the year is almost upon us, and Google has published it’s annual zeitgeist, revealing the most searched for terms in 2011. Image via http://justfuckinggoogleit.com/ In keeping with past years, the results show a real mixed bag of people, places, products and events that, let’s be honest, make our search habits look like the contents page of a trashy magazine. Firstly, here’s what the world was searching for;…
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The YouTube Website Redesign
Last week video-hosting service YouTube introduced a ‘fresh coat of digital paint’ for its website to improve the user experience for the millions of visitors across the globe. YouTube announced the new layout via its blog and a short introductory video. At the time of writing, the ‘Get More into YouTube’ video has attracted over 13,000 ‘dislikes’ and a mere 4,000 ‘likes’. So what’s so bad about the changes made?…
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Are you using Google’s improved products ads?
Now that Christmas is fast approaching many retailers are increasing their AdWords media spend in order to try and attract as many targeted clicks as possible, and take advantage of those people searching for Christmas gifts. The period leading up to Christmas can be the busiest time of the year for a lot of online stores and Google AdWords is obviously a great way to get your products in front…
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Google Music – top of the pops or one hit wonder?
After years of speculation and hype, Google has finally launched a digital music service. It’s dubbed Google Music and it’s mission, “to help people access their music collections easily from any device”. As of Wednesday, US users have been able to access an updated Android Music app as well as the web version of the Android Market in order to access more than 13 million tracks from over 1000 labels,…
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Google+ for business – worth the wait?
We were first introduced to Google+ on June 28th 2011 when it was launched in it's invite-only testing phase. 2 months later Google+ threw open it’s doors and allowed anyone to create an account, but it’s fair to say that since the initial peak in interest the G+ buzz has reduced to little more than a gentle hum. But earlier this week that buzz was revived as Google announced phase…
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Google rolls out ads at the bottom of SERPS
Anyone who keeps tabs on Google-related news will be aware that the company has been not so subtlety testing ads at the bottom of it’s SERPS for some time now, and this week, Google officially announced it’s plans to implement the changes permanently. The initial worry for advertisers is that Google will stop serving ads to the side of search results, in turn jeopardising click through rates and all that…
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Google restricts Maps API usage
Undoubtedly one of Google’s most popular and useful API’s is Google Maps. Historically Google Maps’ API has been available for free, allowing developers to build mapping applications as they please with no usage restrictions. However, on Wednesday last week, Google changed this by applying costs and limitations to the Maps API – something it announced it was going to do earlier in the year. These restrictions come in the form…
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Google’s Dynamic Ads
Just over a week ago Google announced that it’s beta testing a very interesting concept – dynamic AdWords ads – a new feature that will allow online business owners to create dynamic ads based on their inventory by using Google’s organic web crawling technology. There are a lot of e-commerce and transactional websites online that are constantly adding new products to their stock lists and a well managed PPC campaign…
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