Online Marketing News Archive

The search advertising partnership between rival search engines Google and Yahoo, announced recently, is to be investigated by the US Department of Justice due to concerns about competition.
The two companies account for more than 75% of searches worldwide between them, and US officials are worried that the link up would give them too much control … Read full article>

The recently announced partnership between Google and Yahoo, under which the former will serve ads on Yahoo’s search results pages, has not gone down well with Microsoft.
Senior executive Kevin Johnson has been criticising the deal between the two rival search engines, saying that the deal would prove to be anti-competitive and would not provide good … Read full article>

Yahoo seems to have finally rejected a takeover by Microsoft by signing a joint search and advertising deal with Google.
While the deal doesn’t stop Microsoft coming back with another bid, a $250m termination fee would be incurred if Yahoo is acquired by another company within the next two years, so the prospect of a takeover … Read full article>

The number of click’s on Google’s paid search ads increased significantly in April, according to figures from comScore.
Investors in the search engine had been concerned by slower than expected growth in Google’s paid search income in the first quarter of the year, but the latest results suggest that this may have been a temporary decline.
Google … Read full article>

A couple of apparently unrelated events alerted us to an exciting new feature of the Google SERPs today.
We were reading Aaron Wall’s blog on Google to Police ‘The Truth’ this afternoon and then witnessed evidence from our own web analytics that Google has indeed implemented a new truth algorithm.
Browsing through our search engine referrals for … Read full article>

Google is planning to introduce display advertising into its image search results, as the search engine giant looks at finding more ways to monetise it search results.
Until now Google Image Search has been free of any kind of advertising. The company did experiment with the addition of some text ads in image results back in … Read full article>

Hitwise has been looking at the possible consequences of the changes to Google’s trademark polices, due to come into effect on May 5th.
The web measurement firm calculated that the top 100 Google Internet properties sent 36.55% of all online traffic to UK websites in March, an increase on 30.19% in the same month in 2007.
The … Read full article>

Google is in the process of developing new search technology to enable it to recognise and rank images more accurately.
The search engine hopes to make image searches as accurate and relevant as text search by using technology to read the image.
Currently, finding pictures through Google Image Search is currently imperfect, as the search engine has … Read full article>

Yahoo will begin to delver Google search ads in its own search results pages, as part of a limited test on Yahoo.com in the US.
The test is expected to last around two weeks and will be limited to roughly 3% of Yahoo search queries. It is specifically for Google’s AdSense for Search service, so Yahoo … Read full article>

Google announced on Friday that, from May 5th, it will allow open keyword bidding on all search terms in the UK and Ireland.
This means that registered trademarks can now be bid on by competitors, whereas previously they could only show ads for trademarked terms with other words in the search query.
This open bidding for keywords … Read full article>