Online Marketing News Archive

According to the lastest report released by comScore this week, it would appear that Bing’s growth is gradually slowing down, whilst Google’s is on its way up again.
Does this mean that Microsoft’s share in the market has peaked or can it continue to grow and really pose a threat to Google?
comScore’s September report shows that … Read full article>

Earlier this week, Google announced it’s latest update to it’s search engine results pages, it’s adding helpful links to it’s ’snippets’.
Over the last couple of months, Google has made many changes to it’s search results pages, including improvements to the snippets, and this latest update means that Google will now be providing a selection of … Read full article>

Earlier this week Google launched it’s new search feature in it’s latest attempt at becoming more real-time, and providing it’s users with information about the hottest current events and topics.
Twitter has become extremely successful over the years, allowing users to microblog or ‘Tweet’ within seconds about current topics, people and events, which is causing others … Read full article>

Earlier this week ComScore released it’s monthly qSearch analysis report, conducted on the U.S Search Market throughout August and it shows some interesting results.
The report shows that last month there were 13.9 billion core searches performed in the U.S alone, with Google’s share of that figure being 64.9%, Yahoo!’s 19.3% and Microsoft’s 9.3%.
When comparing these … Read full article>

After the recent announcement from Facebook and due to the growing success of Microsoft’s new search engine, Bing, Google is having to step up it’s game in the search engine market in order to keep up with the competition, so has therefore released a new version of it’s search engine, that has been codenamed ‘Caffeine’.
The … Read full article>

Last week, Google announced the launch of it’s new Adwords feature, that they have introduced to increase the transparency of the paid search auction to give advertisers more insight into how their keyword bids are affecting the number of impressions and clicks their ads receive, called the Bid Simulator.
This new feature allows users to see … Read full article>

In Microsoft’s latest quest to challenge Google for search market share, it has finally struck a deal with Yahoo! to really stir things up.
After months of speculation over a possible deal between Microsoft and Yahoo!, they have finally announced their collaboration to take on their chief rival, Google.
The deal proposed will see the two companies … Read full article>

Over the last couple of years, around the same time that Twitter was launched, most of the major search engines have started to introduce the idea of ‘real-time’ results and include a ‘freshness’ factor to the results returned for some of the queries that are performed on their search engines.
This new criteria has had dramatic … Read full article>

Since Facebook was launched in 2004, and driven by the fact that it has continued to grow ever since, there has been a lot of rivalry between them and the other dominant sites on the Internet, most of all Google.
Since the launch, there has been a lot of speculation and coverage about a possible take … Read full article>

A few weeks ago Google announced the redesign of their webmaster tools and since the launch they have received an encouraging amount of useful feedback that they have chosen to take on board and do something about.
The main thing that they have decided to introduce and something definitely worth noting, as it could be … Read full article>