Online Marketing News Archive

Last week, Google announced the launch of it’s new Adwords feature, that they have introduced to increase the transparency of the paid search auction to give advertisers more insight into how their keyword bids are affecting the number of impressions and clicks their ads receive, called the Bid Simulator.
This new feature allows users to see … Read full article>

In Microsoft’s latest quest to challenge Google for search market share, it has finally struck a deal with Yahoo! to really stir things up.
After months of speculation over a possible deal between Microsoft and Yahoo!, they have finally announced their collaboration to take on their chief rival, Google.
The deal proposed will see the two companies … Read full article>

Over the last couple of years, around the same time that Twitter was launched, most of the major search engines have started to introduce the idea of ‘real-time’ results and include a ‘freshness’ factor to the results returned for some of the queries that are performed on their search engines.
This new criteria has had dramatic … Read full article>

Since Facebook was launched in 2004, and driven by the fact that it has continued to grow ever since, there has been a lot of rivalry between them and the other dominant sites on the Internet, most of all Google.
Since the launch, there has been a lot of speculation and coverage about a possible take … Read full article>

A few weeks ago Google announced the redesign of their webmaster tools and since the launch they have received an encouraging amount of useful feedback that they have chosen to take on board and do something about.
The main thing that they have decided to introduce and something definitely worth noting, as it could be … Read full article>

Over the years Google has come to realise that some search queries performed on their search engine cannot be answered on a single page or even by a few web pages found in their results and that some actually require nearer twenty pages to find all the answers that the user is looking for.
For instance … Read full article>

Earlier this week Google announced that it is to slowly roll out changes to the Google Suggests feature, which will help to speed up searches so users can find what they are looking for more quickly and easily.
The first change that is to be introduced is adding suggested searches to the results pages.
Prior to the … Read full article>

Google’s ears must have been burning as we were only recently discussing our frustation over the ‘unique queries’ issue in the (otherwise excellent) search query report that is one of the most useful tools available to the Google Adwords advertiser.
Earlier this week Google announced that they are improving their Search Query Performance Report to now … Read full article>

Google has recently updated it’s search page and introduced the concept of Search Options.
This new feature can be accessed by performing a search on Google and then by clicking on the ‘Show Options…’ link, that can be found under the Google logo on the left-hand side of the results pages.
By clicking on this option the … Read full article>

Google announced this week even more updates to it’s trademark policy within the United States.
It was only recently that the policy was changed to allow trademarked terms to be used as keywords and therefore trigger ads and they are now making further changes which allow these terms to be used within ad copy too.
At present, … Read full article>