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Google Panda Update – what, why, who and what next?
If you asked anyone involved with search engine marketing what they feel has been the biggest SEO news to date in 2011, the Google Panda update would no doubt top most lists. It has, as usual, sparked a lot of debate and quite a few headaches along the way. The dust hasn't settled and it is safe to assume that Panda will be tweaked further, but we wanted to share…
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Google AdWords’ 20 Most Expensive Keyword Categories
Have you ever wondered how Google makes it’s money? The bulk of it’s profits are generated through AdWords advertising – 97% to be precise. In the last four quarters alone, Google has accumulated $32.2 billion in ad revenue. No real revelations there, but looking more specifically, what keyword groups generate the most profit in Google AdWords? As an answer to this burning question, web marketing company, WordStream, created an infographic…
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The Google +1 button goes global
Back in April 2011 we featured the launch of Google’s +1 button, Google’s latest effort to make it’s SERPs more ‘social’, and now after many months of anticipation the +1 button has been rolled out globally. The +1 button allows users to recommend ads and organic listings by clicking the button displayed next to it in the Google search results. Users will also be able to see sites that have…
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Google launches new performance monitoring tools for the Display Network
Last week Google announced the launch of its latest tools aimed to help advertisers to get the most out of the Google Display Network. These tools have been designed to increase transparency and help advertisers with targeting and optimising their ads and to measure their results. Relative CTR Firstly, to aid measurement of results, Google now records the ‘relative CTR’ for advertiser’s display ads. The relative CTR differs from the…
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Google rolls out ‘Me on the Web’ to help keep reputation in check
Google has rolled out a new tool to help Google users manage their online reputation. The tool, ‘Me on the Web’, can be found in the Google Dashboard, just below your account settings. Rather than act as another privacy setting, the new tool allows the user to keep taps on their online reputation by alerting them of mentions across the web. As people further expand their digital presence, it’s important they…
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Search faster with Google Instant Pages
Google has unveiled it’s latest addition in it’s quest for lightning-speed search search - Google Instant pages. Google claims that the new Chrome-only feature will cut between 2 – 5 seconds off of page load times by essentially pre-rendering pages based on the probability of the user clicking on it. Google does this by fetching all images and external resources from the server before the user clicks on the page, meaning waiting times are cut considerably. Imagine walking towards your favourite sandwich…
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Latest changes to AdWords Ads: embedded sitelinks and display URL in headline
Back in 2009, Google allowed advertisers to incorporate Ad Sitelinks into their AdWords ads, allowing them to have additional links within an ad to additional content on their site, allowing users to choose the part of the advertiser's website that they land on. For instance some one searching for ‘hd helmet cameras’ might see an ad with a list of sitelinks to some of the top HD helmet cameras and…
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The Periodic Table of SEO elements
SEO is considered by many as a dark art, performed in secret by magicians who live in caves. This is of course not true (not in all cases). SEO is not magic and there should be absolutely no secrets attached. SEO relies on a number of fundamental factors, that together go some way to determine a page’s ranking in search engine results. The key principles of SEO are actually very…
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Why is Google Places all over the place?
"Millions of people search Google Maps every day. A free listing on Google Maps makes it easy for them to find you. Use Google Places to create your free listing.When potential customers search Maps for local information, they will find your business: your address, hours of operation, even photos of your shop front or products.It's easy, free and you don't need a website of your own." That is the introductory…
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Happy sixth birthday, YouTube
This month marks a big milestone for YouTube, as it celebrates it’s sixth birthday. The site was launched in May 2005 and people around the world have been ‘broadcasting themselves’ ever since. To mark the occasion, the Google owned company has shared some interesting stats on it’s blog as well as a rather fetching infographic. YouTube’s rate of growth is astonishing. The company claims that today, more than 48 hours…
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