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Online advertising becomes the UK’s largest advertising medium
It has been revealed this week in a report by PricewaterhouseCoopers for the Internet Advertising Bureau, that online advertising spend has overtaken that on TV for the first half of this year, making Internet the UK’s largest advertising medium. Back in 2008, it was predicted by the IAB that advertisers would spend more on the Internet than TV in 2009, so not only has this prediction come true but it…
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IAB Reports a 17% Rise in Ad Spend in 2008
It was reported this week by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers that overall online ad spend had risen by a colossal 17% to £3.35 billion in 2008. They have also stated that the Internet’s share of the total ad spend in the UK has risen from 15.5% in 2007 to 19.2% in 2008, which means that nearly £1 in every £5 spent on advertising in the UK is…
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UK online ad spend to hit £4.5bn by 2011
Growth in online advertising expenditure in the UK is outstripping that of the US and many other nations, and is predicted to account for over half of total advertising spending in Western Europe by 2010, with a 52.6% share. Factors behind the growth include a strong economy, increased broadband penetration, mobile internet access and advances in ad technology. The current rate of growth in ad spend will slow down over…
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Search accounts for 40% of US online ad revenue
The Interactive Advertising Bureau (IAB) has released its 2006 Internet Advertising Revenue Report, looking at online advertising spend in the US. The report shows that online ad spend rose by 35% compared with 2005, reaching a total figure of $16.9bn (£8.5bn). Online ad revenues for the last quarter of 2006 set a new record, at $4.8bn. For the third year running, online ad spend figures have hit record levels. Randall…
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Google increases its grip on the UK online ad market
Google pocketed 43% of the record £2bn spent on online ads last year, according to figures from the Internet Advertising Bureau (IAB). In 2006, a total of £2.016bn was spent online by advertisers targeting the UK’s 31 million internet users. Last year’s growth has increased the internet’s share of all advertising revenues to 11.4%, up from 7.8% in 2005. Google made £872m in the UK last year, a significant…
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IAB / PwC Bi-Annual Online Spend Survey Results
Results from the bi-annual online spend survey by the Internet Advertising Bureau (IAB), carried out in partnership with PricewaterhouseCoopers (PwC) and the World Advertising Research Centre (WARC), are hot off the press and show continued growth in internet marketing, despite a depressed UK advertising market as a whole. Internet marketing showed a 40.3% like-for-like annual growth for the first half of 2006, representing a half year high of £917.2…
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Search engines join forces to fight click fraud
Hot on the heels of our recent article on PPC click fraud, it is interesting to read that the leading search engines are teaming up with an advertising trade group to find a better way to identify and combat click fraud. As reported in Business Week (please note that this site contains pop up advertisements), collaboration of three fierce competitors like Google, Yahoo and Microsoft shows how serious the industry has…
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2005 IAB / PwC online adspend figures
The results of the bi-annual study by the Interactive Advertising Bureau (IAB), PricewaterhouseCoopers (PwC) and the World Advertising Research Centre (WARC) have been released and show a massive 65.6% year on year growth in UK online advertising expenditure. A record breaking total of nearly £1.4billion grew internet advertising’s market share to 7.8%, a growth which boosted the overall media market, despite a fall of almost £200 million from all other…
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