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IAB Reports a 17% Rise in Ad Spend in 2008
It was reported this week by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers that overall online ad spend had risen by a colossal 17% to £3.35 billion in 2008. They have also stated that the Internet’s share of the total ad spend in the UK has risen from 15.5% in 2007 to 19.2% in 2008, which means that nearly £1 in every £5 spent on advertising in the UK is…
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Search engines join forces to fight click fraud
Hot on the heels of our recent article on PPC click fraud, it is interesting to read that the leading search engines are teaming up with an advertising trade group to find a better way to identify and combat click fraud. As reported in Business Week (please note that this site contains pop up advertisements), collaboration of three fierce competitors like Google, Yahoo and Microsoft shows how serious the industry has…
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2005 IAB / PwC online adspend figures
The results of the bi-annual study by the Interactive Advertising Bureau (IAB), PricewaterhouseCoopers (PwC) and the World Advertising Research Centre (WARC) have been released and show a massive 65.6% year on year growth in UK online advertising expenditure. A record breaking total of nearly £1.4billion grew internet advertising’s market share to 7.8%, a growth which boosted the overall media market, despite a fall of almost £200 million from all other…
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