UK Search Engine Marketing Agency
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The digital year in review
2010 saw some significant changes in the way we consume digital content. Social media, video content and mobile are all changing the way marketers engage with consumers. Leader in digital market measurement, comScore has released its latest report - 2010 Europe Digital Year in Review, which offers an overview of the digital landscape in Europe, examining trends in internet usage, social networking, online video, mobile and search. Here are some key points from the report; Europeans spend…
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Did you get engaged at Christmas?
One of the greatest appeals of working at an agency rather than client-side is the ability to work on a number of different clients in different industries / sectors. At Browser Media, we are privileged to work with a wide range of clients, which gives us great exposure to digital marketing data / statistics from a variety of different websites and thereby helps us learn and benefits all clients. Every…
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2010 web browser market share statistics
Recent statistics by Net Applications has revealed the web browser usage share statistics for November 2010. According to the report; Internet Explorer has seen a continued decline in usage. Although Explorer still dominates over 58 percent of the overall market share, it’s the lowest it has been since January 2010. However, although on the decline – Microsoft still has more than double the market share its closest rival, Mozilla Firefox….
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IAB Reports a 17% Rise in Ad Spend in 2008
It was reported this week by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers that overall online ad spend had risen by a colossal 17% to £3.35 billion in 2008. They have also stated that the Internet’s share of the total ad spend in the UK has risen from 15.5% in 2007 to 19.2% in 2008, which means that nearly £1 in every £5 spent on advertising in the UK is…
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