UK Search Engine Marketing Agency
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Google Adwords Quality Score Revealed
Google has announced that it will start to show quality scores against all keywords in Adwords campaigns. The concept of 'quality score' is one that has, to date, set Google Adwords apart from other PPC advertising platforms. Whereas most PPC channels reward the highest bidders with the top slots, Google has for some years ranked PPC ads on a number of factors, of which your maximum bid is only one….
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Website Optimizer from Google
An interesting new tool called Website Optimizer has been announced by Google which should help test different landing pages. Search engine marketing is typically concerned with using search engines as a source for traffic to a website, but it is crucial to consider what this traffic does once it has arrived at the website. Conversion is as important as the traffic itself, since high volumes of traffic with no conversions…
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