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Finding Guest Blogging Opportunities and the Ultimate Search Query
Guest blogging is one of the best methods to obtain relevant, high value links, and can be an invaluable resource from an SEO perspective. Here is my brief guide to finding guest blog opportunities, based on my own link building experiences. Relevancy First things first, relevancy is key. When our dear old friend Mr Googlebot trawls through your backlinks, he takes note of the title and <h1> tags of the…
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An infographic for everything
Infographics have become somewhat of a common theme on the modern web. We are a population obsessed with statistics and therefore lap up infographics like kittens on milk, so what is it that makes them so appealing? Infographics, or data visualisations, if you’d prefer, work so well because they appeal the needs of the average web user – they’re informative, fun, visually pleasing, digestible and have great ‘shareability’, just how…
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Targeting online publications when link building
There has been quite a bit of buzz about link quality recently, especially regarding paid for links. The truth is, however, that it is very difficult to scientifcally measure the 'quality' of any one link. A natural link profile for any site would include a range of different types of links (directories, blogs, forums etc.) and too much emphasis on one type of link, or the 'perfect' link profile, isn’t…
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Express Group caught with their trousers down
A nice bit of controversy to end the week today… We are not letting the cat out of the bag on this as it has been covered elsewhere (e.g. the excellent Econsultancy blog), but we received an email from the Express Group yesterday alerting us to the opportunity to buy links at £1,000 a pop by providing advertorials in which you can embed links. Anyone with a working knowledge of…
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Parklet demonstrates how to link bait
Link building is one of the more difficult aspect of search engine marketing. Whilst on-page optimisation is within your immediate control (assuming that you have control of your website), it can be much harder to influence what other people say about your site and even to get other sites to link to you. As we often say to our clients, you need to adopt a PR mentality when considering link…
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Big brands fall foul of Google penalties
A couple of major UK brands in the insurance sector have recently been penalised by Google for boosting their rankings by buying paid reviews and paid links. Last week, car insurance aggregator Gocompare.com was dropped from the number one slot for the term ‘car insurance’, and sent to the relative obscurity of page six of Google. Its big mistake was to attempt to boost its search engine rankings by buying…
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Best deal on Xbox 360
There has been a lot of coverage about Tesco's pricing blunder for an Xbox 360 bundle deal. Offering the product at a tenth of the normal value, this promotion has understandably caused an avalanche of interest and purchases from bargain hunters. It would appear that UK retailers are protected by the 'Postal Rule' which effectively means that they can abort any transaction up until the point at which they ship…
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Link Building Guide
What is the secret to successful link building? The truth is that there isn't any secret, as with all aspects of search engine marketing. Whilst the easiest way to build links naturally will always be to create a website offering engaging content / functionality, there are many other ways to build links such as directory submissions, press releases, article / content syndication and pro-actively requesting links from other sites. It…
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Big Cats in the UK
Browser Media has been selected by Endemol UK / Five to promote the newly launched www.five.tv/bigcatsearch website. The website will be a crucial tool in promoting the initiative to find big cats in the UK. For almost a century, there have been numerous reports of big cats in Britain but there is very little documented evidence to support such claims. Five is looking for possibe case studies and is on a quest to…
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