Online Marketing News Archive

Following the rejection by Yahoo of its $47bn takeover offer, Microsoft is rumoured to be acquiring search startup Powerset.
According to the Venture Beat blog, a deal has been struck between the two companies, with the price expected to be around $100m.
Powerset is a much hyped search engine which uses semantic search technology which allows users … Read full article>

The recently announced partnership between Google and Yahoo, under which the former will serve ads on Yahoo’s search results pages, has not gone down well with Microsoft.
Senior executive Kevin Johnson has been criticising the deal between the two rival search engines, saying that the deal would prove to be anti-competitive and would not provide good … Read full article>

Yahoo seems to have finally rejected a takeover by Microsoft by signing a joint search and advertising deal with Google.
While the deal doesn’t stop Microsoft coming back with another bid, a $250m termination fee would be incurred if Yahoo is acquired by another company within the next two years, so the prospect of a takeover … Read full article>

The Google-DoubleClick acquisition has taken nearly a year to conclude, but the deal means that the search engine will now control an estimated 69% of the online advertising market.
The deal was opposed by Yahoo and Microsoft due to concerns about the dominance it would give Google in the online ad space, and a new survey … Read full article>

Microsoft will not be increasing its bid for Yahoo beyond the $41.7bn offer that is currently on the table, according to Chairman Bill Gates.
He said that Microsoft’s offer was a fair one, and that Yahoo’s board ‘should take a hard look at it’.
Gates also talked about the reasons for wanting to acquire Yahoo, saying that … Read full article>

Online ad spending continues to rise, with the IDC reporting that total US ad spending grew by almost 28% in the final quarter of 2007, compared with the same period in 2006. 
In the last three months of 2007, online ad revenue reached $7.3bn, while ad revenue for the full year was $25.5bn, 27% higher than … Read full article>

Search engine Yahoo has decided to reject Microsoft’s $44.6bn US dollar (£22.4bn) offer for the company, according to reports.
Microsoft made the takeover offer 10 days ago in a bid to challenge the dominance of internet search engine giant Google.
However, the Wall Street Journal reports that Yahoo!’s board is ready to reject the $31 a share … Read full article>

Microsoft has announced a major upgrade to its search engine, with new features to be rolled out over the next month.
The search engine aims to deliver more relevant results, and will combine text, video, news and image results on a single page. The company believes it has now caught up with its rivals in terms … Read full article>

Reports in the Wall Street Journal and New York Post are suggesting that Microsoft and Yahoo are talking about a possible merger, in an effort to compete more effectively with Google.
If the reports are to be believed, Microsoft seems to be the driving force behind the move, spurred on by losing out to Google in … Read full article>

Google has overtaken Microsoft to become the world’s most visited internet property, according to figures for March from comScore.
Google had 528m unique visitors last month, a rise of 5% on February’s figures, while closest rival Microsoft had 537m visits.
Meanwhile, Google was named the most valuable global brand this week by a Millward Brown/Financial Times study, … Read full article>