Online Marketing News Archive

Microsoft has announced the latest changes to it’s new search platform, Bing, in its latest attempt to improve its search results and gain market share on Google.
Microsoft has been listening to its customers’ feedback and assessing user trends and has therefore implemented new features to make Bing easier to use and more convenient by … Read full article>

In Microsoft’s latest quest to challenge Google for search market share, it has finally struck a deal with Yahoo! to really stir things up.
After months of speculation over a possible deal between Microsoft and Yahoo!, they have finally announced their collaboration to take on their chief rival, Google.
The deal proposed will see the two companies … Read full article>

A couple of weeks ago we announced the launch of the new Search Engine or ‘Decision’ Engine, as they like to call it, from Microsoft, that they have chosen to call Bing.
Over the years, Microsoft has launched many new versions of it’s search engine, Bing being it’s fourth attempt, to try and challenge the Google’s … Read full article>

Last week, we wrote about the hype around Microsoft’s new Search Engine and the speculation about it’s new and improved name and we can now announce that it is, as predicted, going to be ‘Bing’.
This new product, that they are referring to as a ‘Decision’ Engine, is Microsoft’s latest attempt in it’s battle against the … Read full article>

It has been reported this week that Microsoft is to demonstrate it’s new ‘Kumo’ service at D: All Things Digital conference next week.
Despite Google’s obvious dominance in the search market, Microsoft is refusing to be defeatist and is continuing to challenge Google’s position with the launch of it’s new and improved search engine.
Even though the … Read full article>

Following the rejection by Yahoo of its $47bn takeover offer, Microsoft is rumoured to be acquiring search startup Powerset.
According to the Venture Beat blog, a deal has been struck between the two companies, with the price expected to be around $100m.
Powerset is a much hyped search engine which uses semantic search technology which allows users … Read full article>

The recently announced partnership between Google and Yahoo, under which the former will serve ads on Yahoo’s search results pages, has not gone down well with Microsoft.
Senior executive Kevin Johnson has been criticising the deal between the two rival search engines, saying that the deal would prove to be anti-competitive and would not provide good … Read full article>

Yahoo seems to have finally rejected a takeover by Microsoft by signing a joint search and advertising deal with Google.
While the deal doesn’t stop Microsoft coming back with another bid, a $250m termination fee would be incurred if Yahoo is acquired by another company within the next two years, so the prospect of a takeover … Read full article>

The Google-DoubleClick acquisition has taken nearly a year to conclude, but the deal means that the search engine will now control an estimated 69% of the online advertising market.
The deal was opposed by Yahoo and Microsoft due to concerns about the dominance it would give Google in the online ad space, and a new survey … Read full article>

Microsoft will not be increasing its bid for Yahoo beyond the $41.7bn offer that is currently on the table, according to Chairman Bill Gates.
He said that Microsoft’s offer was a fair one, and that Yahoo’s board ‘should take a hard look at it’.
Gates also talked about the reasons for wanting to acquire Yahoo, saying that … Read full article>