Online Marketing News Archive

Online ad spending continues to rise, with the IDC reporting that total US ad spending grew by almost 28% in the final quarter of 2007, compared with the same period in 2006. 
In the last three months of 2007, online ad revenue reached $7.3bn, while ad revenue for the full year was $25.5bn, 27% higher than … Read full article>

Search engine Yahoo has decided to reject Microsoft’s $44.6bn US dollar (£22.4bn) offer for the company, according to reports.
Microsoft made the takeover offer 10 days ago in a bid to challenge the dominance of internet search engine giant Google.
However, the Wall Street Journal reports that Yahoo!’s board is ready to reject the $31 a share … Read full article>

Microsoft has announced a major upgrade to its search engine, with new features to be rolled out over the next month.
The search engine aims to deliver more relevant results, and will combine text, video, news and image results on a single page. The company believes it has now caught up with its rivals in terms … Read full article>

Reports in the Wall Street Journal and New York Post are suggesting that Microsoft and Yahoo are talking about a possible merger, in an effort to compete more effectively with Google.
If the reports are to be believed, Microsoft seems to be the driving force behind the move, spurred on by losing out to Google in … Read full article>

Google has overtaken Microsoft to become the world’s most visited internet property, according to figures for March from comScore.
Google had 528m unique visitors last month, a rise of 5% on February’s figures, while closest rival Microsoft had 537m visits.
Meanwhile, Google was named the most valuable global brand this week by a Millward Brown/Financial Times study, … Read full article>

Hot on the heels of the Google Co-op announcement, Microsoft has announced the ability to add a ‘Live Search Box’ to your site.
We haven’t tested the new feature yet but it looks as though it should be very easy to do. The results are returned in a dynamically generated floating tag, which should help website … Read full article>

According to this post, it looks as though the much anticipated MSN PPC solution is about to officially launch in the UK.
Having been involved with some early trials of the new solution, we are eagerly anticipating this launch. Not only is the interface a huge improvement on the previous Overture solution used by msn.co.uk, the … Read full article>

Hot on the heels of our recent article on PPC click fraud, it is interesting to read that the leading search engines are teaming up with an advertising trade group to find a better way to identify and combat click fraud.
As reported in Business Week (please note that this site contains pop up advertisements), collaboration of … Read full article>

Microsoft is launching a new search engine that it claims will help searchers find information more quickly and be able to view it more easily.
Making its debut on Wednesday, Windows Live Search is the latest move from Microsoft in a significant strategy shift towards provision of internet-based software and services.
Windows Live Search will provide the … Read full article>