Online Marketing News Archive

With Google so dominant in the search market in both the US and Europe, marketers have been lamenting the lack of a rival to the search engine’s dominance of the industry.
Google’s market share in the US was almost 70% in June, while in the UK this dominance is even more marked, with recent Hitwise stats … Read full article>

Google continues to dominate the search engine market in the US, and managed to increase its share by another percentage point in June, meaning it now has an almost 70% share of searches.
While Google’s share has been increasing, that of its rivals has decreased, especially when you look at the year on year figures.
According to … Read full article>

The number of click’s on Google’s paid search ads increased significantly in April, according to figures from comScore.
Investors in the search engine had been concerned by slower than expected growth in Google’s paid search income in the first quarter of the year, but the latest results suggest that this may have been a temporary decline.
Google … Read full article>

Google continued to increase its US search market share last month, according figures from comScore.
The search engine’s share of the market rose from 58.5% to 59.2% in February; while rivals Microsoft and Yahoo saw their figures drop slightly.
Yahoo’s share slipped to 21.6 percent, from 22.2 percent a month earlier, while Microsoft’s share slipped to 9.6 … Read full article>

January’s search engine market share figures have just been released by comScore, and Google remains the clear market leader in the US.
Overall, 10.5bn searches were conducted on the major search engines in January, an increase of 8.9% compared with December.
Google remains the clear leader, with users conducting 6.1bn searches with the company, while its search … Read full article>

Online ad spending continues to rise, with the IDC reporting that total US ad spending grew by almost 28% in the final quarter of 2007, compared with the same period in 2006. 
In the last three months of 2007, online ad revenue reached $7.3bn, while ad revenue for the full year was $25.5bn, 27% higher than … Read full article>

Google may be the dominant search engine in terms of market share and advertising revenue, but stats from Compete suggest that more users find what they are looking for on Yahoo than Google.
On the Compete blog Jeremy Cane takes a look at search fulfilment, finding out how many searches on Google, MSN, and Yahoo result … Read full article>

Microsoft has announced a major upgrade to its search engine, with new features to be rolled out over the next month.
The search engine aims to deliver more relevant results, and will combine text, video, news and image results on a single page. The company believes it has now caught up with its rivals in terms … Read full article>

A new comparative study into the four major search engines has found that results delivered by all four for the same search terms can be very different, with very little overlap between them.
The study was carried out by researchers from Pennsylvania State University and Queensland University of Technology in April 2007 for Dogpile, a meta-search … Read full article>

Google has overtaken Microsoft to become the world’s most visited internet property, according to figures for March from comScore.
Google had 528m unique visitors last month, a rise of 5% on February’s figures, while closest rival Microsoft had 537m visits.
Meanwhile, Google was named the most valuable global brand this week by a Millward Brown/Financial Times study, … Read full article>