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Major search engine results overlap by less than 1%
A new comparative study into the four major search engines has found that results delivered by all four for the same search terms can be very different, with very little overlap between them. The study was carried out by researchers from Pennsylvania State University and Queensland University of Technology in April 2007 for Dogpile, a meta-search engine which delivers results from Google, Ask, Yahoo and Microsoft Live Search. First page…
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Google is the world’s most visited internet property
Google has overtaken Microsoft to become the world’s most visited internet property, according to figures for March from comScore. Google had 528m unique visitors last month, a rise of 5% on February’s figures, while closest rival Microsoft had 537m visits. Meanwhile, Google was named the most valuable global brand this week by a Millward Brown/Financial Times study, valued at $66.4bn, ahead of General Electric on $61.9bn and Microsoft on $55bn….
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Search Engine Statistics
The latest figures from representatives of major ratings and traffic analysis services confirm Google’s dominance of both the UK and global search engine markets. Search Engine Watch has a round up of the latest search engine statistics presented by representatives from Hitwise, Neilsen/NetRatings and others at the recent Search Engine Strategies conference in London. Alex Burmaster, European Internet analyst at Nielsen//NetRatings, Heather Hopkins from Hitwise, and Richard Zwicky, CEO of…
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Microsoft announces the launch of ‘Live Search Box’
Hot on the heels of the Google Co-op announcement, Microsoft has announced the ability to add a ‘Live Search Box’ to your site. We haven’t tested the new feature yet but it looks as though it should be very easy to do. The results are returned in a dynamically generated floating tag, which should help website owners blend the results in with the rest of their site. As with Google’s…
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MSN adCenter set to launch this week
According to this post, it looks as though the much anticipated MSN PPC solution is about to officially launch in the UK. Having been involved with some early trials of the new solution, we are eagerly anticipating this launch. Not only is the interface a huge improvement on the previous Overture solution used by msn.co.uk, the platform offers as yet unrivaled opportunities for demographic targeting. Whilst Google may still enjoy…
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Microsoft Live Search
Microsoft is launching a new search engine that it claims will help searchers find information more quickly and be able to view it more easily. Making its debut on Wednesday, Windows Live Search is the latest move from Microsoft in a significant strategy shift towards provision of internet-based software and services. Windows Live Search will provide the search results on www.live.com, Microsoft’s Windows Live Web site. Following an undefined period…
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Search Engine Comparison Study
An interesting study into the comparative performance of leading search engines was published a couple of weeks ago and provides some interesting reading. The report (pdf) is available here. The study was undertaken in Dec 2005 by students at the University of Provence in France and used Google, Yahoo, MSN, Exalead, Voila and Dir.com as the search engines to test. The report is well worth a read and highlights that search…
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