Econsultancy has recently updated their Internet Statistics Compendium and released some very interesting e-commerce figures and trends. Here’s a round up of the UK market trends: UK online shopping trends 4pm, Wednesday is peak-time for workplace shopping.‘ The largest shopping rush comes when employees are celebrating the 'hump' of the week seeing a 75% increase of shopping at 4pm on Wednesday Over 42% of Brits are now shopping online at…
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An interesting new tool called Website Optimizer has been announced by Google which should help test different landing pages. Search engine marketing is typically concerned with using search engines as a source for traffic to a website, but it is crucial to consider what this traffic does once it has arrived at the website. Conversion is as important as the traffic itself, since high volumes of traffic with no conversions…
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