Search Engine Marketing Agency

Online Marketing News Archive

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Nielsen/NetRatings news:

 

Yahoo announces fall in profits

January 29th, 2008

Search engine Yahoo saw its shares fall to their lowest level for four years yesterday, with the news that the company’s profits fell by 24% in the fourth quarter of 2007.
Wall Street was concerned by the results, and shares in the company fell by 8% after the announcement. The company also announced plans to cut … Read full article>

Google’s search market share increases

November 20th, 2007

According to the latest figures from Hitwise, Google continues its dominance of the US search market, accounting for 64% of searches in October. The search engine has increased its market share by 6% year on year.
Yahoo was next with 21.6% of the search market, down slightly on the same period last year. MSN Live Search … Read full article>

What are UK web users searching for?

September 10th, 2007

A new survey reveals what the UK’s internet users have been searching for, by studying which sectors are receiving the most visitors from search engines, and which sectors receive the greatest proportion of traffic from search.
The Nielsen/NetRatings study found that web users in the UK clicked on more than 1.3bn search results in July this … Read full article>

Search engines have the highest user retention rates

September 4th, 2007

A new study produced by Nielsen/NetRatings has found that search engines enjoy the highest user retention rates of any website category, but also had a significant audience overlap with their competitors.
This suggests that a number of web users are regularly using two or three search engines, to compare results, or perhaps according to the perceived … Read full article>

Ask.com attracts 1m new searchers

July 19th, 2007

Ask.com has attracted almost a million new UK users over the past three month, as a result of an aggressive new ad campaign, as well as a revamp of its search engine.
The search engine, which trails behind rivals Google, Yahoo and Microsoft in terms of market share, has seen its visitor figures rise from 4.54m … Read full article>

UK Search Engine Statistics

October 13th, 2006

New figures have been published by Nielsen / NetRatings which show that Google has increased its market share of the UK search market, with 68% of UK click-throughs in August, a 2.8% rise from February.
Yahoo!, in second place, managed only a 0.1% growth in the same period to reach a market share of 9.1%.
Ask.com, MSN … Read full article>