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Yahoo announces fall in profits

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Search engine Yahoo saw its shares fall to their lowest level for four years yesterday, with the news that the company’s profits fell by 24% in the fourth quarter of 2007. Wall Street was concerned by the results, and shares in the company fell by 8% after the announcement. The company also announced plans to cut 1,000 jobs, or around 7% of its total workforce.  Yahoo has struggled to compete…

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Google’s search market share increases

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According to the latest figures from Hitwise, Google continues its dominance of the US search market, accounting for 64% of searches in October. The search engine has increased its market share by 6% year on year. Yahoo was next with 21.6% of the search market, down slightly on the same period last year. MSN Live Search was third on 7% of searches (down by around 3%), while Ask.com had a…

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What are UK web users searching for?

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A new survey reveals what the UK’s internet users have been searching for, by studying which sectors are receiving the most visitors from search engines, and which sectors receive the greatest proportion of traffic from search. The Nielsen/NetRatings study found that web users in the UK clicked on more than 1.3bn search results in July this year, which equates to 29,000 per minute. The travel sector received the most, with…

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Search engines have the highest user retention rates

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A new study produced by Nielsen/NetRatings has found that search engines enjoy the highest user retention rates of any website category, but also had a significant audience overlap with their competitors. This suggests that a number of web users are regularly using two or three search engines, to compare results, or perhaps according to the perceived strengths of each company’s search results. Search engines had an average user retention rate…

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Ask.com attracts 1m new searchers

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Ask.com has attracted almost a million new UK users over the past three month, as a result of an aggressive new ad campaign, as well as a revamp of its search engine. The search engine, which trails behind rivals Google, Yahoo and Microsoft in terms of market share, has seen its visitor figures rise from 4.54m to 5.48m, according to figures from Nielsen//NetRatings. It launched a guerilla style marketing campaign…

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UK Search Engine Statistics

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New figures have been published by Nielsen / NetRatings which show that Google has increased its market share of the UK search market, with 68% of UK click-throughs in August, a 2.8% rise from February. Yahoo!, in second place, managed only a 0.1% growth in the same period to reach a market share of 9.1%. Ask.com, MSN and AOL all saw a drop of around 1% in market share, to…

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