UK Search Engine Marketing Agency
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New Display Ad Reporting Tool from ComScore
Earlier this week comScore announced the release of it’s new ad reporting tool, comScore Ad Metrix, within the UK. The Ad Metrix service, that was first launched in the US in the early 2009, evaluates information provided by ComScore’s UK panel of around 60,000 Internet users and includes data from a range of online display advertising from banners to video ads. This new product is said to be a "breakthrough…
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Report shows that Paid Search and Display Ads make the Perfect Team
Over the years there have been many reports published about online advertising campaigns and many have tried to prove that running both display and search advertising campaigns together gives the best CPA. Recently a report was conducted by iProspect named Search Engine Marketing and Display Integration Study and was featured in a MediaPost article. The report highlights the relationship between Search and Display advertising and shows that 31% of people…
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