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IAB Reports a 17% Rise in Ad Spend in 2008
It was reported this week by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers that overall online ad spend had risen by a colossal 17% to £3.35 billion in 2008. They have also stated that the Internet’s share of the total ad spend in the UK has risen from 15.5% in 2007 to 19.2% in 2008, which means that nearly £1 in every £5 spent on advertising in the UK is…
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