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Online advertising becomes the UK’s largest advertising medium
It has been revealed this week in a report by PricewaterhouseCoopers for the Internet Advertising Bureau, that online advertising spend has overtaken that on TV for the first half of this year, making Internet the UK’s largest advertising medium. Back in 2008, it was predicted by the IAB that advertisers would spend more on the Internet than TV in 2009, so not only has this prediction come true but it…
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Where there is chaos, there is opportunity
There can be no doubt that we are living in turbulent times and there is a large degree of economic uncertainty as we move towards the new year. As an agency, we work with a wide range of different businesses and it is clear that times are tough. Budgets are being squeezed and the demand for results is greater than ever. Of all the marketing channels, digital is weathering the…
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US online ad revenues reach £11bn in 2007
Online ad spending in the US rose by 26% last year, reaching a total of $21.2bn (£11bn) in 2007, with the share of ad revenue from search advertising continuing to rise. According to the IAB’s full year report, 2007 was another record year for online ad spending, the fourth in a row. Online ad revenues overtook that of cable TV and radio advertising for the first time last year, and…
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DoubleClick deal means Google controls 69% of the online ad market
The Google-DoubleClick acquisition has taken nearly a year to conclude, but the deal means that the search engine will now control an estimated 69% of the online advertising market. The deal was opposed by Yahoo and Microsoft due to concerns about the dominance it would give Google in the online ad space, and a new survey from Attributor seems to confirm these fears. Attributor analyzed 68 million domains for their…
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Search marketing spend continues to grow – SEMPO
Despite the gloomy economic situation in the US, spending on search engine marketing continues to grow beyond expectations, reaching $12.2bn in 2007. This exceeded earlier predictions of $11.5 billion, and represents large rise on 2006’s figure of $9.4bn. These are preliminary results from the Search Engine Marketing Professional Organization (SEMPO) 2007 State of the Market Survey, in which most marketers say that they will continue to increase the amount they…
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Online advertising grows, Google’s share drops
Online ad spending continues to rise, with the IDC reporting that total US ad spending grew by almost 28% in the final quarter of 2007, compared with the same period in 2006. In the last three months of 2007, online ad revenue reached $7.3bn, while ad revenue for the full year was $25.5bn, 27% higher than 2006. The research also found that Google's U.S. market share dropped for the first…
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Click fraud rises by 15% in 2007
Fraud monitoring firm Click Forensics has just released its Click Fraud Index statistics for the final quarter of last year, and finds that click fraud has risen to 16.6% of all clicks. This is up from 14.2% for the same quarter in 2006, and an increase on the previous quarter’s figure of 16.2%. Click Forensics uses data from 4,000 search marketers and agencies, and monitors online campaigns for click fraud…
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Google gets approval for DoubleClick deal
Google’s $3.1bn acquisition of advertising group DoubleClick has been approved by the Federal Trade Commission in the US. Commissioners voted 4-1 in favour of allowing the deal to proceed, believing that the merger will not seriously affect competition in the online ad market. According to the FTC: “Because the evidence did not support the theories of potential competitive harm, there was no basis on which to seek to impose conditions…
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Google takes 76% of search revenues
Google is able to monetize its search advertising more effectively than rivals Microsoft and Yahoo, according to a new report. The report, from SearchIgnite and RBC Capital Markets shows that Google earned more per search than both of its rivals in the second quarter of 2007. The search engine receives a larger percentage of media spend than both Yahoo and Microsoft. In June, Google swallowed up 76% of search advertising…
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UK online ad spend to hit £4.5bn by 2011
Growth in online advertising expenditure in the UK is outstripping that of the US and many other nations, and is predicted to account for over half of total advertising spending in Western Europe by 2010, with a 52.6% share. Factors behind the growth include a strong economy, increased broadband penetration, mobile internet access and advances in ad technology. The current rate of growth in ad spend will slow down over…
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