Online Marketing News Archive

Online ad spending in the US rose by 26% last year, reaching a total of $21.2bn (£11bn) in 2007, with the share of ad revenue from search advertising continuing to rise.
According to the IAB’s full year report, 2007 was another record year for online ad spending, the fourth in a row.
Online ad revenues overtook that … Read full article>

The Google-DoubleClick acquisition has taken nearly a year to conclude, but the deal means that the search engine will now control an estimated 69% of the online advertising market.
The deal was opposed by Yahoo and Microsoft due to concerns about the dominance it would give Google in the online ad space, and a new survey … Read full article>

Despite the gloomy economic situation in the US, spending on search engine marketing continues to grow beyond expectations, reaching $12.2bn in 2007.
This exceeded earlier predictions of $11.5 billion, and represents large rise on 2006’s figure of $9.4bn.
These are preliminary results from the Search Engine Marketing Professional Organization (SEMPO) 2007 State of the Market Survey, in … Read full article>

Online ad spending continues to rise, with the IDC reporting that total US ad spending grew by almost 28% in the final quarter of 2007, compared with the same period in 2006. 
In the last three months of 2007, online ad revenue reached $7.3bn, while ad revenue for the full year was $25.5bn, 27% higher than … Read full article>

Fraud monitoring firm Click Forensics has just released its Click Fraud Index statistics for the final quarter of last year, and finds that click fraud has risen to 16.6% of all clicks.
This is up from 14.2% for the same quarter in 2006, and an increase on the previous quarter’s figure of 16.2%.
Click Forensics uses data … Read full article>

Google’s $3.1bn acquisition of advertising group DoubleClick has been approved by the Federal Trade Commission in the US.
Commissioners voted 4-1 in favour of allowing the deal to proceed, believing that the merger will not seriously affect competition in the online ad market.
According to the FTC:
“Because the evidence did not support the theories of potential competitive … Read full article>

Google is able to monetize its search advertising more effectively than rivals Microsoft and Yahoo, according to a new report.
The report, from SearchIgnite and RBC Capital Markets shows that Google earned more per search than both of its rivals in the second quarter of 2007.
The search engine receives a larger percentage of media spend than … Read full article>

Growth in online advertising expenditure in the UK is outstripping that of the US and many other nations, and is predicted to account for over half of total advertising spending in Western Europe by 2010, with a 52.6% share.
Factors behind the growth include a strong economy, increased broadband penetration, mobile internet access and advances in … Read full article>

Google’s $3.1bn acquisition of online ad firm DoubleClick is set to be investigated by the US Federal Trade Commission.
The purchase of DoubleClick last month, is intended to give enhance Google’s online ad capabilities, but it has been criticised amid concerns over both privacy and competition.
Consumer groups are concerned that the vast amount of information Google … Read full article>

The Interactive Advertising Bureau (IAB) has released its 2006 Internet Advertising Revenue Report, looking at online advertising spend in the US.
The report shows that online ad spend rose by 35% compared with 2005, reaching a total figure of $16.9bn (£8.5bn). Online ad revenues for the last quarter of 2006 set a new record, at $4.8bn.
For … Read full article>