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Google / DoubleClick deal under scrutiny
Google’s $3.1bn acquisition of online ad firm DoubleClick is set to be investigated by the US Federal Trade Commission. The purchase of DoubleClick last month, is intended to give enhance Google’s online ad capabilities, but it has been criticised amid concerns over both privacy and competition. Consumer groups are concerned that the vast amount of information Google will hold about the world’s internet users, and have complained about the lack…
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Search accounts for 40% of US online ad revenue
The Interactive Advertising Bureau (IAB) has released its 2006 Internet Advertising Revenue Report, looking at online advertising spend in the US. The report shows that online ad spend rose by 35% compared with 2005, reaching a total figure of $16.9bn (£8.5bn). Online ad revenues for the last quarter of 2006 set a new record, at $4.8bn. For the third year running, online ad spend figures have hit record levels. Randall…
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Google buys DoubleClick
Google has extended its dominance of the online advertising market with the acquisition of internet ad network DoubleClick. The deal is worth $3.1bn, and represents the search engine company’s largest acquisition so far, beating the $1.65bn paid for video sharing site YouTube in October 2006. Google beat off competition from online rivals AOL, Yahoo and Microsoft to acquire the New York based ad company. Microsoft was reported to be unwilling…
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The Movers and Shakers of UK online marketing
Browser Media founder, Joe Friedlein, found himself in fine company on the recent E-consultany Digital Ski 07 trip. An informal networking event (or should it be called ’summit’) held in the Austrian ski resort of St.Anton, Digital Ski welcomed some of the leading figures of the UK online marketing industry. In the beautiful settings of the Tyrolean Alps, the assorted online marketers shared experiences / thoughts / ideas and made…
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