Google / DoubleClick deal under scrutiny
May 30th, 2007
Google’s $3.1bn acquisition of online ad firm DoubleClick is set to be investigated by the US Federal Trade Commission.
The purchase of DoubleClick last month, is intended to give enhance Google’s online ad capabilities, but it has been criticised amid concerns over both privacy and competition.
Consumer groups are concerned that the vast amount of information Google … Read full article>
Search accounts for 40% of US online ad revenue
May 25th, 2007
The Interactive Advertising Bureau (IAB) has released its 2006 Internet Advertising Revenue Report, looking at online advertising spend in the US.
The report shows that online ad spend rose by 35% compared with 2005, reaching a total figure of $16.9bn (£8.5bn). Online ad revenues for the last quarter of 2006 set a new record, at $4.8bn.
For … Read full article>
Google buys DoubleClick
April 17th, 2007
Google has extended its dominance of the online advertising market with the acquisition of internet ad network DoubleClick.
The deal is worth $3.1bn, and represents the search engine company’s largest acquisition so far, beating the $1.65bn paid for video sharing site YouTube in October 2006.
Google beat off competition from online rivals AOL, Yahoo and Microsoft to … Read full article>
The Movers and Shakers of UK online marketing
April 4th, 2007
Browser Media founder, Joe Friedlein, found himself in fine company on the recent E-consultany Digital Ski 07 trip.
An informal networking event (or should it be called ’summit’) held in the Austrian ski resort of St.Anton, Digital Ski welcomed some of the leading figures of the UK online marketing industry.
In the beautiful settings of the Tyrolean … Read full article>
