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Blackberry’s Black Monday (Tuesday and Wednesday) – What would Browser Media have done?
Blackberry’s system failure earlier this week was further exaggerated by the company’s virtual communications (her hum) black out. The timeline of events has been much documented but what should Blackberry have done differently? In an organisation of any size, a crisis is just that – an unplanned emergency and in those now infamous words of Donald Rumsfeld, there are some ‘unknown unkowns’ for which it is pretty difficult to…
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Targeting online publications when link building
There has been quite a bit of buzz about link quality recently, especially regarding paid for links. The truth is, however, that it is very difficult to scientifcally measure the 'quality' of any one link. A natural link profile for any site would include a range of different types of links (directories, blogs, forums etc.) and too much emphasis on one type of link, or the 'perfect' link profile, isn’t…
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What is the difference between SEO and PR?
We are an SEO agency but have always called upon ‘traditional’ PR brain cells to underpin a lot of what we do and have consistently banged the ‘SEO and PR are very closely aligned’ drum. It seems that, as the SEO discipline matures, more people are recognising and commenting on the parallels between ‘old school’ PR and ‘new media’ SEO. Head over to the Econsultancy blog for a recent example…
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Press Release Distribution Services (Mini) Review
Press release distribution is a tried and tested SEO technique and can deliver excellent results when the strategy is used correctly. The mechanics of issuing press releases are, in principle, fairly straightforward but there is a bewildering choice of different suppliers who claim to offer the best solution. Comparing press release distribution companies is not an exact science as each press release is different and issued on days with varying…
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Can somebody explain what social media really means?
We have just found a superb presentation on social media that we wanted to share. We can’t take any credit for the slideshow, which goes to Marta Kagan, but hope that you find it as interesting as we do. It is a follow up to last year’s ‘What the F**k is Social Media’ and manages to summarise the key opportunities that exist with social networking extremely well – there is…
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Parklet demonstrates how to link bait
Link building is one of the more difficult aspect of search engine marketing. Whilst on-page optimisation is within your immediate control (assuming that you have control of your website), it can be much harder to influence what other people say about your site and even to get other sites to link to you. As we often say to our clients, you need to adopt a PR mentality when considering link…
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SEO v. PR
We have just come across an excellent whitepaper written by Daryl Wilcox of Daryl Wilcox Publishing (DWPub). DWPub provides online services for journalists and media relations specialists and the whitepaper provides a very interesting read about the future of ‘traditional’ PR, starting with an interesting conjecture regarding the year 2017, where: The Chartered Institute of Search Marketers (fictional) is celebrating growing to double the peak size of the Chartered Institute of…
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