Yahoo! and bing are now officially bed partners in the US
July 21st, 2010
The much anticipated ‘joining of forces’ between Yahoo! and Microsoft is starting to make itself felt in the U.S. as Yahoo! announces that it is testing organic and paid search listings from Microsoft for up to 25% of searches.
Most users will be unaware of where the data is actually coming from as the page layout … Read full article>
The ’slightly broad’ concept rolls out across the globe
July 15th, 2010
It wasn’t very long ago at all that we were talking about the ’slightly broad match’ concept, but it appears to have been a winner and Google has just announced that it is rolling out the feature acoss most languages globally.
As a general rule, we stay clear of broad match in our PPC campaigns, but … Read full article>
Google introduces the ’slightly’ broad concept
May 11th, 2010
Some promising looking news over at the Adwords Blog today…
If you have managed PPC campaigns on Google’s adwords platform before, you should be familiar with the concept of exact, phrase and broad match.
As a general priniciple, we tend to avoid using broad match as it can lead to some VERY broad ‘matches’ and you can … Read full article>
The secret to reducing AdWords costs
April 7th, 2010
The official Google Adwords blog is always a useful resource for keeping up to date with new innovations and general tips and tricks for the platform.
A new post entitled "Three ways to control your AdWords costs" caught our interest and offers the following video explaining how to ‘control’ your advertising costs:
Whilst all three approaches that … Read full article>
Organic search results have a positive affect on paid search performance
November 18th, 2009
A study conducted over three months by Professors Anindya Ghose and Sha Yang from NYU Stern, has been released this week and it proves that the presence of both organic and paid search listings can have a positive affect on paid search performance.
Ghose and Yang conducted tests using an "unique panel dataset of consumer responses" … Read full article>
Online advertising becomes the UK’s largest advertising medium
September 30th, 2009
It has been revealed this week in a report by PricewaterhouseCoopers for the Internet Advertising Bureau, that online advertising spend has overtaken that on TV for the first half of this year, making Internet the UK’s largest advertising medium.
Back in 2008, it was predicted by the IAB that advertisers would spend more on the … Read full article>
The New Adwords Bid Simulator
August 11th, 2009
Last week, Google announced the launch of it’s new Adwords feature, that they have introduced to increase the transparency of the paid search auction to give advertisers more insight into how their keyword bids are affecting the number of impressions and clicks their ads receive, called the Bid Simulator.
This new feature allows users to see … Read full article>
Say Goodbye to ‘Other Search Queries’
May 20th, 2009
Google’s ears must have been burning as we were only recently discussing our frustation over the ‘unique queries’ issue in the (otherwise excellent) search query report that is one of the most useful tools available to the Google Adwords advertiser.
Earlier this week Google announced that they are improving their Search Query Performance Report to now … Read full article>
Google Updates it’s U.S. Trademark Policy Again
May 15th, 2009
Google announced this week even more updates to it’s trademark policy within the United States.
It was only recently that the policy was changed to allow trademarked terms to be used as keywords and therefore trigger ads and they are now making further changes which allow these terms to be used within ad copy too.
At present, … Read full article>
Google Expands it’s Trademark Policy Changes
May 8th, 2009
In 2008 Google changed it’s Adwords trademark policy to allow the use of trademarks as keywords in the UK, US and Canada and from the 4th of June this year, this new change to the policy will expand to a total of 190 countries.
Previous to this, Google was a lot stricter on the issue and … Read full article>
