UK Search Engine Marketing Agency
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Google AdWord’s Automated Rules
Back in February 2011 Google launched Automated Rules for all advertisers – a feature that helps advertisers save time by automating Google to pause / activate selected campaigns / ad groups / keywords / ads when a chosen event occurs. For example you can use Automated Rules to alter your daily budget based on the day. For instance if you know a day in the future or a chosen day…
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Tut Tut Orange – who manages your PPC ads?
I am a bit of a geek in many ways, but gadgets and phones are definitely one of my weaknesses and I go through them like toad of Toad Hall goes through hobbies. As an Android man, the ability to go through phones is made even easier as there is always a new handset to drool over and convince yourself that you actually need (which, of course, you do not)….
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AdWords adds ‘Top vs Side’ reporting segmentation
Last week, Google announced the launch of its new segmentation feature that now allows AdWords advertisers to see when their ads have appeared above the organic search results, ie.'Top' or to the right hand side of the results, ie. 'side'. According to Google, this new feature came about as a result of a post written be their Chief Economist, Hal Varian, which confirmed that there is a large difference in…
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Google changes Display Network campaign settings
Last week, Google announced its latest changes to the Google Display Network campaign settings. These changes affect ads that are set to appear on the Display Network on "Relevant pages only on placements, audiences, and topics I manage" and that only target keywords in at least one ad group. If you have not selected placements, audiences and / or topics, and only entered keywords, then your ads will be affected…
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Google AdWords’ 20 Most Expensive Keyword Categories
Have you ever wondered how Google makes it’s money? The bulk of it’s profits are generated through AdWords advertising – 97% to be precise. In the last four quarters alone, Google has accumulated $32.2 billion in ad revenue. No real revelations there, but looking more specifically, what keyword groups generate the most profit in Google AdWords? As an answer to this burning question, web marketing company, WordStream, created an infographic…
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Google launches new performance monitoring tools for the Display Network
Last week Google announced the launch of its latest tools aimed to help advertisers to get the most out of the Google Display Network. These tools have been designed to increase transparency and help advertisers with targeting and optimising their ads and to measure their results. Relative CTR Firstly, to aid measurement of results, Google now records the ‘relative CTR’ for advertiser’s display ads. The relative CTR differs from the…
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Latest changes to AdWords Ads: embedded sitelinks and display URL in headline
Back in 2009, Google allowed advertisers to incorporate Ad Sitelinks into their AdWords ads, allowing them to have additional links within an ad to additional content on their site, allowing users to choose the part of the advertiser's website that they land on. For instance some one searching for ‘hd helmet cameras’ might see an ad with a list of sitelinks to some of the top HD helmet cameras and…
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Google adds another way to contextually target ads on the Display Network
At the end of last month Google added an another way to contextually target ads on the Display Network, with the addition of ‘topics’. Until now Google used advertisers specified keywords to contextually target ads, by finding web pages on the Display Network that mentioned any of keywords found in the ad group and showing the ads alongside that content. For instance, if an advertiser had the keyword “computers“ in…
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How relevant are Google’s search results?
Every now and then, we find ourselves getting very frustrated by Google's search results. We are great champions of the search engine and ultimately depend on it for our existence, but occasionally find evidence of fairly poor results that are hard to defend (believe us, we spend quite a bit of time defending Google and explaining why a particular site doesn't really deserve the high rankings that the site owner…
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Should Google’s Ad Preview and Keyword Diagnosis tools be trusted?
Back in mid-January Google announced the release of its new and improved ad preview tool, which allows you to preview the Google results pages and see if / where your paid ads are appearing without having to incur impressions or clicks. A useful new feature was the ability to test geo-targeted ads for campaigns that are not where you are physically located. E.g, UK advertisers targeting the US can see…
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