Online Marketing News Archive

A study conducted over three months by Professors Anindya Ghose and Sha Yang from NYU Stern, has been released this week and it proves that the presence of both organic and paid search listings can have a positive affect on paid search performance.
Ghose and Yang conducted tests using an "unique panel dataset of consumer responses" … Read full article>

It has been revealed this week in a report by PricewaterhouseCoopers for the Internet Advertising Bureau, that online advertising spend has overtaken that on TV for the first half of this year, making Internet the UK’s largest advertising medium.
Back in 2008, it was predicted by the IAB that advertisers would spend more on the … Read full article>

Last week, Google announced the launch of it’s new Adwords feature, that they have introduced to increase the transparency of the paid search auction to give advertisers more insight into how their keyword bids are affecting the number of impressions and clicks their ads receive, called the Bid Simulator.
This new feature allows users to see … Read full article>

Google’s ears must have been burning as we were only recently discussing our frustation over the ‘unique queries’ issue in the (otherwise excellent) search query report that is one of the most useful tools available to the Google Adwords advertiser.
Earlier this week Google announced that they are improving their Search Query Performance Report to now … Read full article>

Google announced this week even more updates to it’s trademark policy within the United States.
It was only recently that the policy was changed to allow trademarked terms to be used as keywords and therefore trigger ads and they are now making further changes which allow these terms to be used within ad copy too.
At present, … Read full article>

In 2008 Google changed it’s Adwords trademark policy to allow the use of trademarks as keywords in the UK, US and Canada and from the 4th of June this year, this new change to the policy will expand to a total of 190 countries.
Previous to this, Google was a lot stricter on the issue and … Read full article>

Google recently announced that it has modified it’s Adsense Policy Page and made a few, hopefully helpful, amendments.
The first and probably the most apparent change, for those who visit the policy page on a regular basis, are the changes that have been made to the appearance of the page, as it has undertaken a slight … Read full article>

The third annual UK Search Engine Marketing Benchmark Report, conducted by Econsultancy in association with our friendly (and very good) rival Guava, has now been published and it has uncovered some interesting facts about the future of Search Marketing.
Firstly, it has revealed that just over half (55%) of companies intend to increase their organic search … Read full article>

Google’s content network is the biggest advertising network worldwide, reaching over 80% of the internet using population across the globe.
The advertising platform generates in excess of six million impressions every day, across hundreds of thousands of websites across the internet.
Many online advertisers, however, challenge how cost-effective the content network is when compared to Google’s ‘normal’ … Read full article>

As a PPC management agency we know more than most that different campaign goals within Adwords need different success metrics.
For instance if an Adwords campaign was set up for an e-commerce site where conversions were purely based on financial transactions then if one click resulted in three transactions then this would ideally be reported as … Read full article>