Online Marketing News Archive

Google recently announced that it has modified it’s Adsense Policy Page and made a few, hopefully helpful, amendments.
The first and probably the most apparent change, for those who visit the policy page on a regular basis, are the changes that have been made to the appearance of the page, as it has undertaken a slight … Read full article>

The third annual UK Search Engine Marketing Benchmark Report, conducted by Econsultancy in association with our friendly (and very good) rival Guava, has now been published and it has uncovered some interesting facts about the future of Search Marketing.
Firstly, it has revealed that just over half (55%) of companies intend to increase their organic search … Read full article>

Google’s content network is the biggest advertising network worldwide, reaching over 80% of the internet using population across the globe.
The advertising platform generates in excess of six million impressions every day, across hundreds of thousands of websites across the internet.
Many online advertisers, however, challenge how cost-effective the content network is when compared to Google’s ‘normal’ … Read full article>

As a PPC management agency we know more than most that different campaign goals within Adwords need different success metrics.
For instance if an Adwords campaign was set up for an e-commerce site where conversions were purely based on financial transactions then if one click resulted in three transactions then this would ideally be reported as … Read full article>

In November 2008, Google began to test a new interface for Adwords with a few U.S advertisers and has now expanded it’s availability to other countries, including the UK and Australia and also in other languages across the world.
This new interface adds another dimension to Adwords, making the process of altering bids, changing settings, seeing … Read full article>

We had a significant response to our post on what we referred to as a fundamental flaw on Google. Thank you for all those who contacted us directly and agreed with the frustration that this can cause and thank you to those sites that linked to the article.
Such was the response that we would like … Read full article>

Google adwords presents website publishers with an excellent medium through which to attract highly targeted traffic to their website.
By carefully selecting keywords, crafting appealing ad copy and sending the visitors through to the most appropriate landing page, pay per click (PPC) marketing can be an extremely effective form of online marketing.
In the UK, and many … Read full article>

If you have ever managed PPC campaigns on Google Adwords, you will know that the quality score is extremely important and has a massive effect on the overall performance of a paid search campaign.
There are a number of factors that are used in the quality score algorithm, but click through rate (CTR) has always been … Read full article>

We are very pleased to be working with Breakthrough Breast Cancer to support a variety of initiatives being run during the Breakthrough Breast Cancer Awareness Month.
Browser Media is managing a series of paid search campaigns to help drive traffic to the campaign sites and to increase awareness of the charity.
Every year, nearly 46,000 women are … Read full article>

We like Google.
We spend quite a bit of time defending Google to our clients and explaining how embracing Google’s quest for relevant search results is the most effective form of search engine marketing in the long term.
Every now and then we do, however, come across examples of the greed that many people despise Google for … Read full article>