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Paid-Search news:

 

Everything you need to know about search engine marketing

April 18th, 2008

We have just come across Mo Serious TV, a stupendously good collection of raps by Chuck (aka ‘The Poetic Prophet’, aka ‘The SEO Rapper’) and had to share it with you as a special Friday afternoon treat for anyone who hasn’t seen or heard the hilarious raps.
Who is the SEO Rapper? According to his own … Read full article>

Yahoo trials Google search ads

April 10th, 2008

Yahoo will begin to delver Google search ads in its own search results pages, as part of a limited test on Yahoo.com in the US.
The test is expected to last around two weeks and will be limited to roughly 3% of Yahoo search queries. It is specifically for Google’s AdSense for Search service, so Yahoo … Read full article>

Google introduces new AdWords trademark policy

April 8th, 2008

Google announced on Friday that, from May 5th, it will allow open keyword bidding on all search terms in the UK and Ireland.
This means that registered trademarks can now be bid on by competitors, whereas previously they could only show ads for trademarked terms with other words in the search query.
This open bidding for keywords … Read full article>

Google search share up, paid clicks decrease

April 1st, 2008

Google continued to increase its US search market share last month, according figures from comScore.
The search engine’s share of the market rose from 58.5% to 59.2% in February; while rivals Microsoft and Yahoo saw their figures drop slightly.
Yahoo’s share slipped to 21.6 percent, from 22.2 percent a month earlier, while Microsoft’s share slipped to 9.6 … Read full article>

Google begins use of video ads in search results

March 27th, 2008

Web users in the US are beginning to see video adverts in paid search links on Google.com, and the search engine plans more ad formats such as maps and images among the paid search results.
At the moment, these video ads are appearing for tech related terms like ‘smart phone’ or ‘laptop’. The video ads aren’t … Read full article>

Google PPC advertisers need to speed up their websites

March 10th, 2008

Google has announced that it will start taking page load times into account when it assesses Quality Score.
Quality score is used by the search engine which influences a particular ad’s position on the Google network, as well as minimum bids for keywords.
Other factors already taken into account are keyword relevance, the historical clickthrough rates of … Read full article>

Google expands AdSense online video ad programme

February 22nd, 2008

Google has expanded its online video advertising program beyond YouTube, with the AdSense video ads now available in beta across all of the company’s content network sites.
The video version of AdSense allows advertisers to buy text ads which run along the bottom 20% of the screen when videos are playing. This is supposed to be … Read full article>

Online advertising grows, Google’s share drops

February 14th, 2008

Online ad spending continues to rise, with the IDC reporting that total US ad spending grew by almost 28% in the final quarter of 2007, compared with the same period in 2006. 
In the last three months of 2007, online ad revenue reached $7.3bn, while ad revenue for the full year was $25.5bn, 27% higher than … Read full article>

Yahoo set to reject Microsoft offer

February 10th, 2008

Search engine Yahoo has decided to reject Microsoft’s $44.6bn US dollar (£22.4bn) offer for the company, according to reports.
Microsoft made the takeover offer 10 days ago in a bid to challenge the dominance of internet search engine giant Google.
However, the Wall Street Journal reports that Yahoo!’s board is ready to reject the $31 a share … Read full article>

Click fraud rises by 15% in 2007

February 5th, 2008

Fraud monitoring firm Click Forensics has just released its Click Fraud Index statistics for the final quarter of last year, and finds that click fraud has risen to 16.6% of all clicks.
This is up from 14.2% for the same quarter in 2006, and an increase on the previous quarter’s figure of 16.2%.
Click Forensics uses data … Read full article>