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Google is simplifying bidding for the display network
On the 15th March 2011 Google will be changing the way you bid on the display network in order to simplify the system. Currently there are three different default bid settings for managed placements: a regular default bid, a managed placements bid, and a display network bid, which can be a bit confusing and rather inept if you choose to set individual bids for managed placements. Therefore in mid-March Google…
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Study reveals interesting user search behaviour statistics
Econsultancy recently reported highlights from the “2010 Search Engine Results Page (SERP) Insights Study” by Performics. The study, which took place in the US offers some very interesting insights in to users’ motivations and behaviour when using search engines. Courtesy of Econsultancy, here is a summary of key findings from the report: Natural search vs. Paid search When asked if they know the difference between natural and paid search results……
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Hot off the press – Econsultancy PPC Buyer’s Guide
Econsultancy.com has just published its latest PPC Buyer's Guide and we are pleased to say that Browser Media has, once again, been selected as one of the UK's leading PPC agencies. The buyer's guide is actually a lot more than just a list of agencies, offering an analysis of market trends and issues within the paid search marketing sector, and is a very good read. The report shows that the…
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Google Instant – would you like it caffeinated sir?
Yesterday, we reported on how Eric Schmidt was telling us not to underestimate the importance of fast. As Google officially announced the advent of Google Instant, we can now see just how fast Google has become. Most users in the US should be able to see the new search UI but you will probably need to log in if you are outside the US. It is indeed impressively quick with…
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Yahoo! and bing are now officially bed partners in the US
The much anticipated ‘joining of forces’ between Yahoo! and Microsoft is starting to make itself felt in the U.S. as Yahoo! announces that it is testing organic and paid search listings from Microsoft for up to 25% of searches. Most users will be unaware of where the data is actually coming from as the page layout is not changing but it will be interesting to see if the quality of…
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The ‘slightly broad’ concept rolls out across the globe
It wasn’t very long ago at all that we were talking about the ‘slightly broad match’ concept, but it appears to have been a winner and Google has just announced that it is rolling out the feature acoss most languages globally. As a general rule, we stay clear of broad match in our PPC campaigns, but it would appear that the new option is proving to be a success and…
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Google introduces the ‘slightly’ broad concept
Some promising looking news over at the Adwords Blog today… If you have managed PPC campaigns on Google’s adwords platform before, you should be familiar with the concept of exact, phrase and broad match. As a general priniciple, we tend to avoid using broad match as it can lead to some VERY broad ‘matches’ and you can find your click through rate (CTR) plummeting or a lot of highly untargeted…
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The secret to reducing AdWords costs
The official Google Adwords blog is always a useful resource for keeping up to date with new innovations and general tips and tricks for the platform. A new post entitled "Three ways to control your AdWords costs" caught our interest and offers the following video explaining how to ‘control’ your advertising costs: Whilst all three approaches that are discussed are indeed methods to control your costs, we find…
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Organic search results have a positive affect on paid search performance
A study conducted over three months by Professors Anindya Ghose and Sha Yang from NYU Stern, has been released this week and it proves that the presence of both organic and paid search listings can have a positive affect on paid search performance. Ghose and Yang conducted tests using an "unique panel dataset of consumer responses" to hundreds of keyword phrases searched for on Google, collected from one of it’s…
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Online advertising becomes the UK’s largest advertising medium
It has been revealed this week in a report by PricewaterhouseCoopers for the Internet Advertising Bureau, that online advertising spend has overtaken that on TV for the first half of this year, making Internet the UK’s largest advertising medium. Back in 2008, it was predicted by the IAB that advertisers would spend more on the Internet than TV in 2009, so not only has this prediction come true but it…
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