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The New Adwords Bid Simulator
Last week, Google announced the launch of it’s new Adwords feature, that they have introduced to increase the transparency of the paid search auction to give advertisers more insight into how their keyword bids are affecting the number of impressions and clicks their ads receive, called the Bid Simulator. This new feature allows users to see how the number of impressions and clicks could be affected if they were to…
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Say Goodbye to ‘Other Search Queries’
Google’s ears must have been burning as we were only recently discussing our frustation over the ‘unique queries’ issue in the (otherwise excellent) search query report that is one of the most useful tools available to the Google Adwords advertiser. Earlier this week Google announced that they are improving their Search Query Performance Report to now include all search terms used to trigger clicks on ads. As a PPC Management…
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Google Updates it’s U.S. Trademark Policy Again
Google announced this week even more updates to it’s trademark policy within the United States. It was only recently that the policy was changed to allow trademarked terms to be used as keywords and therefore trigger ads and they are now making further changes which allow these terms to be used within ad copy too. At present, Google allows trademark holders to request that their trademark terms are not used…
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Google Expands it’s Trademark Policy Changes
In 2008 Google changed it’s Adwords trademark policy to allow the use of trademarks as keywords in the UK, US and Canada and from the 4th of June this year, this new change to the policy will expand to a total of 190 countries. Previous to this, Google was a lot stricter on the issue and made it impossible for anyone to use trademarks as keywords in their Adwords PPC…
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Google updates AdSense policy pages
Google recently announced that it has modified it’s Adsense Policy Page and made a few, hopefully helpful, amendments. The first and probably the most apparent change, for those who visit the policy page on a regular basis, are the changes that have been made to the appearance of the page, as it has undertaken a slight make over. This changes have been made in conjunction with the customer feedback that…
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Search Budgets are Predicted to Increase
The third annual UK Search Engine Marketing Benchmark Report, conducted by Econsultancy in association with our friendly (and very good) rival Guava, has now been published and it has uncovered some interesting facts about the future of Search Marketing. Firstly, it has revealed that just over half (55%) of companies intend to increase their organic search budgets and just under half (45%) plan to inflate their paid search budgets this…
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Is Google’s Content Network Cost-effective?
Google’s content network is the biggest advertising network worldwide, reaching over 80% of the internet using population across the globe. The advertising platform generates in excess of six million impressions every day, across hundreds of thousands of websites across the internet. Many online advertisers, however, challenge how cost-effective the content network is when compared to Google’s ‘normal’ search network due to the different environments for the two networks. Google has…
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Google Updates Adwords Conversion Metrics
As a PPC management agency we know more than most that different campaign goals within Adwords need different success metrics. For instance if an Adwords campaign was set up for an e-commerce site where conversions were purely based on financial transactions then if one click resulted in three transactions then this would ideally be reported as three conversions. However if a web site is not transactional and the conversions are…
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New Google Adwords Interface
In November 2008, Google began to test a new interface for Adwords with a few U.S advertisers and has now expanded it’s availability to other countries, including the UK and Australia and also in other languages across the world. This new interface adds another dimension to Adwords, making the process of altering bids, changing settings, seeing trends and comparing the performance of ads / keywords etc. that much easier, as…
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Is it possible to force Google to change its mind?
We had a significant response to our post on what we referred to as a fundamental flaw on Google. Thank you for all those who contacted us directly and agreed with the frustration that this can cause and thank you to those sites that linked to the article. Such was the response that we would like to do a mini test to see if it is in fact possible to…
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