UK Search Engine Marketing Agency
Blog
Fundamental Flaw in Google Adwords Platform
Google adwords presents website publishers with an excellent medium through which to attract highly targeted traffic to their website. By carefully selecting keywords, crafting appealing ad copy and sending the visitors through to the most appropriate landing page, pay per click (PPC) marketing can be an extremely effective form of online marketing. In the UK, and many other territories, the Google Adwords platform is currently way ahead in terms of…
Click here to read more »
Google adwords quality score update
If you have ever managed PPC campaigns on Google Adwords, you will know that the quality score is extremely important and has a massive effect on the overall performance of a paid search campaign. There are a number of factors that are used in the quality score algorithm, but click through rate (CTR) has always been critical. An ad with a high click through rate, when compared to other ads…
Click here to read more »
Pink your Adwords campaign!
We are very pleased to be working with Breakthrough Breast Cancer to support a variety of initiatives being run during the Breakthrough Breast Cancer Awareness Month. Browser Media is managing a series of paid search campaigns to help drive traffic to the campaign sites and to increase awareness of the charity. Every year, nearly 46,000 women are diagnosed with breast cancer in the UK. If cancer is diagnosed in the…
Click here to read more »
Beware of the Google ‘search’ network
We like Google. We spend quite a bit of time defending Google to our clients and explaining how embracing Google's quest for relevant search results is the most effective form of search engine marketing in the long term. Every now and then we do, however, come across examples of the greed that many people despise Google for and find it hard to justify. A recent example raises serious question marks…
Click here to read more »
Paid search ads ‘generate brand awareness’ – Yahoo study
Even if consumers are not actually clicking on paid search ads, they are still having an impact on brand awareness, according to a US based study sponsored by Yahoo. The research, carried out by comScore on behalf of Publicis Group and Yahoo, looked at the habits of more than 6,000 web users, finding that brands generated 160% more awareness than they would have done if consumers were not exposed to…
Click here to read more »
Microsoft unhappy with Google-Yahoo deal
The recently announced partnership between Google and Yahoo, under which the former will serve ads on Yahoo’s search results pages, has not gone down well with Microsoft. Senior executive Kevin Johnson has been criticising the deal between the two rival search engines, saying that the deal would prove to be anti-competitive and would not provide good value for advertisers. Speaking at the Cannes International Advertising Festival, Johnson responded to comments…
Click here to read more »
Google’s paid clicks rise
The number of click’s on Google’s paid search ads increased significantly in April, according to figures from comScore. Investors in the search engine had been concerned by slower than expected growth in Google’s paid search income in the first quarter of the year, but the latest results suggest that this may have been a temporary decline. Google had previously attributed this disappointing performance to quality initiatives by the search engine…
Click here to read more »
Google’s trademark policy: the possible effects
Hitwise has been looking at the possible consequences of the changes to Google’s trademark polices, due to come into effect on May 5th. The web measurement firm calculated that the top 100 Google Internet properties sent 36.55% of all online traffic to UK websites in March, an increase on 30.19% in the same month in 2007. The majority of this traffic comes from either Google UK or Google.com, a combined…
Click here to read more »
Organic search results preferred over PPC ads
Web searchers generally favour organic results over paid links, and are less likely to look beyond the first three pages of search engine results. These findings come from an iProspect ‘Blended Search Results Study’, conducted by Jupiter Research. According to this study, almost 70% of web users said they normally click on a link in the first page of results, while 92% chose a website from the first three pages….
Click here to read more »
Everything you need to know about search engine marketing
We have just come across Mo Serious TV, a stupendously good collection of raps by Chuck (aka ‘The Poetic Prophet’, aka ‘The SEO Rapper’) and had to share it with you as a special Friday afternoon treat for anyone who hasn’t seen or heard the hilarious raps. Who is the SEO Rapper? According to his own YouTube channel: “I am a God fearing, success driven, sportsaholic, internet addict, lyricist, proud…
Click here to read more »
