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Organic search results preferred over PPC ads
Web searchers generally favour organic results over paid links, and are less likely to look beyond the first three pages of search engine results. These findings come from an iProspect ‘Blended Search Results Study’, conducted by Jupiter Research. According to this study, almost 70% of web users said they normally click on a link in the first page of results, while 92% chose a website from the first three pages….
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Everything you need to know about search engine marketing
We have just come across Mo Serious TV, a stupendously good collection of raps by Chuck (aka ‘The Poetic Prophet’, aka ‘The SEO Rapper’) and had to share it with you as a special Friday afternoon treat for anyone who hasn’t seen or heard the hilarious raps. Who is the SEO Rapper? According to his own YouTube channel: “I am a God fearing, success driven, sportsaholic, internet addict, lyricist, proud…
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Yahoo trials Google search ads
Yahoo will begin to delver Google search ads in its own search results pages, as part of a limited test on Yahoo.com in the US. The test is expected to last around two weeks and will be limited to roughly 3% of Yahoo search queries. It is specifically for Google's AdSense for Search service, so Yahoo would be acting as one of the Web publishers that carry PPC text ads…
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Google introduces new AdWords trademark policy
Google announced on Friday that, from May 5th, it will allow open keyword bidding on all search terms in the UK and Ireland. This means that registered trademarks can now be bid on by competitors, whereas previously they could only show ads for trademarked terms with other words in the search query. This open bidding for keywords has been Google policy in North America since 2004, and its introduction into…
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Google search share up, paid clicks decrease
Google continued to increase its US search market share last month, according figures from comScore. The search engine’s share of the market rose from 58.5% to 59.2% in February; while rivals Microsoft and Yahoo saw their figures drop slightly. Yahoo's share slipped to 21.6 percent, from 22.2 percent a month earlier, while Microsoft's share slipped to 9.6 percent from 9.8 percent. AOL is clinging to a 4.9 percent share, while…
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Google begins use of video ads in search results
Web users in the US are beginning to see video adverts in paid search links on Google.com, and the search engine plans more ad formats such as maps and images among the paid search results. At the moment, these video ads are appearing for tech related terms like ‘smart phone’ or ‘laptop’. The video ads aren’t automatically displayed though – searchers will need to click a ‘watch commercial’ link to…
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Google PPC advertisers need to speed up their websites
Google has announced that it will start taking page load times into account when it assesses Quality Score. Quality score is used by the search engine which influences a particular ad’s position on the Google network, as well as minimum bids for keywords. Other factors already taken into account are keyword relevance, the historical clickthrough rates of a particular keyword, as well as landing page quality. Now it seems that…
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Google expands AdSense online video ad programme
Google has expanded its online video advertising program beyond YouTube, with the AdSense video ads now available in beta across all of the company’s content network sites. The video version of AdSense allows advertisers to buy text ads which run along the bottom 20% of the screen when videos are playing. This is supposed to be a less intrusive format than pre-roll video ads. Since Google acquired YouTube in 2006,…
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Online advertising grows, Google’s share drops
Online ad spending continues to rise, with the IDC reporting that total US ad spending grew by almost 28% in the final quarter of 2007, compared with the same period in 2006. In the last three months of 2007, online ad revenue reached $7.3bn, while ad revenue for the full year was $25.5bn, 27% higher than 2006. The research also found that Google's U.S. market share dropped for the first…
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Yahoo set to reject Microsoft offer
Search engine Yahoo has decided to reject Microsoft’s $44.6bn US dollar (£22.4bn) offer for the company, according to reports. Microsoft made the takeover offer 10 days ago in a bid to challenge the dominance of internet search engine giant Google. However, the Wall Street Journal reports that Yahoo!'s board is ready to reject the $31 a share (£15.92) offer as ‘undervaluing’ the business. The board is unlikely to consider any…
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