Yahoo set to reject Microsoft offer
February 10th, 2008
Search engine Yahoo has decided to reject Microsoft’s $44.6bn US dollar (£22.4bn) offer for the company, according to reports.
Microsoft made the takeover offer 10 days ago in a bid to challenge the dominance of internet search engine giant Google.
However, the Wall Street Journal reports that Yahoo!’s board is ready to reject the $31 a share … Read full article>
Yahoo posts promising third quarter results
October 19th, 2007
Yahoo’s Q3 financial results are encouraging for the company, with display ad revenues growing, and overall revenues for the quarter rising by 12% to around $1.77bn (£866m).
Yahoo President Susan Decker said that the company’s global display ads growth exceeded expectations, with display ad revenues rising by 20% over the same period last year. Meanwhile, search … Read full article>
Uk launch of Panama PPC platform
May 25th, 2007
Yesterday, we attended a private demo of Yahoo!’s new Panama PPC platform.
Hosted by Richard Firminger, Regional Sales Director Northern Europe for Yahoo! Search Marketing, the session did not actually involve a demo of the live system, but provided a useful insight of the new PPC system.
The new platform has been in development for some time … Read full article>
