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Yahoo set to reject Microsoft offer
Search engine Yahoo has decided to reject Microsoft’s $44.6bn US dollar (£22.4bn) offer for the company, according to reports. Microsoft made the takeover offer 10 days ago in a bid to challenge the dominance of internet search engine giant Google. However, the Wall Street Journal reports that Yahoo!'s board is ready to reject the $31 a share (£15.92) offer as ‘undervaluing’ the business. The board is unlikely to consider any…
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Yahoo posts promising third quarter results
Yahoo’s Q3 financial results are encouraging for the company, with display ad revenues growing, and overall revenues for the quarter rising by 12% to around $1.77bn (£866m). Yahoo President Susan Decker said that the company’s global display ads growth exceeded expectations, with display ad revenues rising by 20% over the same period last year. Meanwhile, search revenues in the US grew 30% year on year. In addition, revenues per search…
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Uk launch of Panama PPC platform
Yesterday, we attended a private demo of Yahoo!'s new Panama PPC platform. Hosted by Richard Firminger, Regional Sales Director Northern Europe for Yahoo! Search Marketing, the session did not actually involve a demo of the live system, but provided a useful insight of the new PPC system. The new platform has been in development for some time and has been eagerly anticipated by PPC advertisers. The current platform used by…
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