Online Marketing News Archive

The much anticipated ‘joining of forces’ between Yahoo! and Microsoft is starting to make itself felt in the U.S. as Yahoo! announces that it is testing organic and paid search listings from Microsoft for up to 25% of searches.
Most users will be unaware of where the data is actually coming from as the page layout … Read full article>

It wasn’t very long ago at all that we were talking about the ’slightly broad match’ concept, but it appears to have been a winner and Google has just announced that it is rolling out the feature acoss most languages globally.
As a general rule, we stay clear of broad match in our PPC campaigns, but … Read full article>

Some promising looking news over at the Adwords Blog today…
If you have managed PPC campaigns on Google’s adwords platform before, you should be familiar with the concept of exact, phrase and broad match.
As a general priniciple, we tend to avoid using broad match as it can lead to some VERY broad ‘matches’ and you can … Read full article>

We have often been guilty of claiming that the hype surrounding Twitter is unjustified and that the vast majority of what you read on Twitter is complete gibberish.
Whilst we still believe that this is often the case, it is Friday and we are going to eat a massive slice of humble pie and launch our … Read full article>

The official Google Adwords blog is always a useful resource for keeping up to date with new innovations and general tips and tricks for the platform.
A new post entitled "Three ways to control your AdWords costs" caught our interest and offers the following video explaining how to ‘control’ your advertising costs:
 

 
Whilst all three approaches that … Read full article>

We are pleased to announce that we have launched our Search Marketing Engagement Survey - a survey that aims to explore attitudes to search marketing and identify what clients need from their search agency.
This is the first in what we hope will be several market research initiatives over the coming year but we are starting … Read full article>

A study conducted over three months by Professors Anindya Ghose and Sha Yang from NYU Stern, has been released this week and it proves that the presence of both organic and paid search listings can have a positive affect on paid search performance.
Ghose and Yang conducted tests using an "unique panel dataset of consumer responses" … Read full article>

For the second year running, Browser Media has been selected as one of the UK’s top search engine marketing agencies by econsultancy.com.
The Search Engine Marketing Agency buyers guide has been split into two separate guides this year to allow a specific focus on SEO and paid search and we are pleased to say that Browser … Read full article>

Last week, Google announced the launch of it’s new Adwords feature, that they have introduced to increase the transparency of the paid search auction to give advertisers more insight into how their keyword bids are affecting the number of impressions and clicks their ads receive, called the Bid Simulator.
This new feature allows users to see … Read full article>

Google’s ears must have been burning as we were only recently discussing our frustation over the ‘unique queries’ issue in the (otherwise excellent) search query report that is one of the most useful tools available to the Google Adwords advertiser.
Earlier this week Google announced that they are improving their Search Query Performance Report to now … Read full article>