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One privacy policy to rule them all as Google consolidates data
Google has been making some radical changes of late, from algorithmic alterations to increased socialisation of search. The company’s latest change comes in the form of combined user data and a new unified privacy policy. From the 1st March Google will combine information that (signed-in) users provide in one service with information from other Google services. In a nutshell, Google will treat you as a single user across all of…
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Google testing offer extensions in beta
Google is currently beta-testing ‘offer extensions’ in its ads, a feature that allows advertisers to place a link within their ads, directing users straight to a page containing information about offers that can be redeemed either online or offline. Advertisers can include information about the offer within the ad alongside the link to try and entice people to click on the link and view more information about the deal. The…
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Google AdWord’s Automated Rules
Back in February 2011 Google launched Automated Rules for all advertisers – a feature that helps advertisers save time by automating Google to pause / activate selected campaigns / ad groups / keywords / ads when a chosen event occurs. For example you can use Automated Rules to alter your daily budget based on the day. For instance if you know a day in the future or a chosen day…
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A Google AdWords round up of 2011
As ever, the past year has been a busy one for Google and it has made many changes to the AdWords interface, settings and the ads that we see on Google everyday. Here is a quick summary of the important changes Google has made in 2011 and the impact they have had on how we advertise. At the beginning of the year, Google implemented changes to the Ad Preview tool,…
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Google’s top of page bid estimates – how accurate are they?
Back in September Google announced its new feature, “top of page bid estimates”, which is similar to its first page bid estimates but recommends a cost per click bid to help advertisers get their ads to appear at the top of the search results page. The idea is for advertisers to use the “Top vs. Side segment” to determine how their ads perform when on top of the SERPs compared…
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Are you using Google’s improved products ads?
Now that Christmas is fast approaching many retailers are increasing their AdWords media spend in order to try and attract as many targeted clicks as possible, and take advantage of those people searching for Christmas gifts. The period leading up to Christmas can be the busiest time of the year for a lot of online stores and Google AdWords is obviously a great way to get your products in front…
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Tut Tut Orange – who manages your PPC ads?
I am a bit of a geek in many ways, but gadgets and phones are definitely one of my weaknesses and I go through them like toad of Toad Hall goes through hobbies. As an Android man, the ability to go through phones is made even easier as there is always a new handset to drool over and convince yourself that you actually need (which, of course, you do not)….
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Google rolls out ads at the bottom of SERPS
Anyone who keeps tabs on Google-related news will be aware that the company has been not so subtlety testing ads at the bottom of it’s SERPS for some time now, and this week, Google officially announced it’s plans to implement the changes permanently. The initial worry for advertisers is that Google will stop serving ads to the side of search results, in turn jeopardising click through rates and all that…
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Google’s Dynamic Ads
Just over a week ago Google announced that it’s beta testing a very interesting concept – dynamic AdWords ads – a new feature that will allow online business owners to create dynamic ads based on their inventory by using Google’s organic web crawling technology. There are a lot of e-commerce and transactional websites online that are constantly adding new products to their stock lists and a well managed PPC campaign…
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