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AdWords adds ‘Top vs Side’ reporting segmentation
Last week, Google announced the launch of its new segmentation feature that now allows AdWords advertisers to see when their ads have appeared above the organic search results, ie.'Top' or to the right hand side of the results, ie. 'side'. According to Google, this new feature came about as a result of a post written be their Chief Economist, Hal Varian, which confirmed that there is a large difference in…
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Google changes Display Network campaign settings
Last week, Google announced its latest changes to the Google Display Network campaign settings. These changes affect ads that are set to appear on the Display Network on "Relevant pages only on placements, audiences, and topics I manage" and that only target keywords in at least one ad group. If you have not selected placements, audiences and / or topics, and only entered keywords, then your ads will be affected…
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Google AdWords’ 20 Most Expensive Keyword Categories
Have you ever wondered how Google makes it’s money? The bulk of it’s profits are generated through AdWords advertising – 97% to be precise. In the last four quarters alone, Google has accumulated $32.2 billion in ad revenue. No real revelations there, but looking more specifically, what keyword groups generate the most profit in Google AdWords? As an answer to this burning question, web marketing company, WordStream, created an infographic…
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As Facebook gets bigger, so do the costs
Facebook recently announced a massive milestone – 750 million users (and growing). The social networking powerhouse has been a part of the marketers toolbox for a few years now, but as it approaches 1 billion users it’s fast becoming a ‘must have’ rather than a ‘nice addition’. Facebook’s advertising appeal has always been obvious – it’s massive, highly targeted and cheap… at least it was cheap. According to the Global…
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Google launches new performance monitoring tools for the Display Network
Last week Google announced the launch of its latest tools aimed to help advertisers to get the most out of the Google Display Network. These tools have been designed to increase transparency and help advertisers with targeting and optimising their ads and to measure their results. Relative CTR Firstly, to aid measurement of results, Google now records the ‘relative CTR’ for advertiser’s display ads. The relative CTR differs from the…
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Latest changes to AdWords Ads: embedded sitelinks and display URL in headline
Back in 2009, Google allowed advertisers to incorporate Ad Sitelinks into their AdWords ads, allowing them to have additional links within an ad to additional content on their site, allowing users to choose the part of the advertiser's website that they land on. For instance some one searching for ‘hd helmet cameras’ might see an ad with a list of sitelinks to some of the top HD helmet cameras and…
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Advertisers experiencing higher CTR from mobile search
You don’t have to be in the marketing game to know that mobile is booming, with the past 18 months in particular showing massive growth. This growth has forced marketers to focus more attentions to mobile search. This was highlighted in a recent report, that suggested the proportion of companies using mobile search has doubled since last year. So, usage increase considered, it’s no surprise that click through rates from…
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Facebook dominating the US online display ad market
The growth of Facebook provides us with a constant stream of mind-blowing statistics. 2010 in particular was a massive year for the site with 640 million+ worldwide users increasing overall site usage by around 40% in the 12 month period. It even got it’s own movie. Routine Facebook chatter out the way, let’s look at some new advertising statistics that really do hammer home the extent of Facebook’s web domination….
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Google adds another way to contextually target ads on the Display Network
At the end of last month Google added an another way to contextually target ads on the Display Network, with the addition of ‘topics’. Until now Google used advertisers specified keywords to contextually target ads, by finding web pages on the Display Network that mentioned any of keywords found in the ad group and showing the ads alongside that content. For instance, if an advertiser had the keyword “computers“ in…
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Report suggests the future’s bright for search marketing
It’s been a big week for the search marketing world. Only two days ago Google announced the UK launch of Panda – a big change to it’s algorithm that will, in theory, favour good Google abiding websites and penalise those who publish, or ‘farm’ duplicate content. It’s very early days so the full implications of Panda are yet to be seen, but it’s due to effect a lot of site’s…
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