UK Search Engine Marketing Agency
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Online advertising has a positive affect on offline sales
When running online advertising such as paid search campaigns, it can be extremely easy to see how it is working online, by placing conversion tracking on your website and therefore seeing exactly which keywords are generating online sales, making it very easy to calculate your ROI. However, when it comes to measuring the affect of online advertising on offline sales it can be extremely difficult to see a direct correlation….
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How relevant are Google’s search results?
Every now and then, we find ourselves getting very frustrated by Google's search results. We are great champions of the search engine and ultimately depend on it for our existence, but occasionally find evidence of fairly poor results that are hard to defend (believe us, we spend quite a bit of time defending Google and explaining why a particular site doesn't really deserve the high rankings that the site owner…
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Real-time ads being tested on Facebook
Facebook is the largest social network in world and therefore has access to a database of millions upon millions of consumers, and should therefore be the ultimate platform for advertisers. In 2010 advertisers started to cotton on to the potential of ‘social advertising’, as advertising spend on Facebook reached $605 million and is predicted to rise to $4 billion worldwide for 2011. Now Facebook is trying to improve the way…
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Google Advances Location Targeting on AdWords
For many businesses that only offer a service or product in a restricted area, it can be a very good idea to use location-targeting in AdWords. This can help save money and increase return-on-investment (ROI) by only showing their ads to the target audience that are most likely to convert. For example if you are restaurant in a particular county, then it would be very expensive to advertise to the…
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Should Google’s Ad Preview and Keyword Diagnosis tools be trusted?
Back in mid-January Google announced the release of its new and improved ad preview tool, which allows you to preview the Google results pages and see if / where your paid ads are appearing without having to incur impressions or clicks. A useful new feature was the ability to test geo-targeted ads for campaigns that are not where you are physically located. E.g, UK advertisers targeting the US can see…
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Google is simplifying bidding for the display network
On the 15th March 2011 Google will be changing the way you bid on the display network in order to simplify the system. Currently there are three different default bid settings for managed placements: a regular default bid, a managed placements bid, and a display network bid, which can be a bit confusing and rather inept if you choose to set individual bids for managed placements. Therefore in mid-March Google…
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Facebook Ad spend could hit $4 billion by the end of the year
2010 was the year people started to sit up and take ‘social advertising’ seriously. According to the research company, eMarketer, social network advertising will account for nearly 11% of all online ad spending in the United States by the end of this year (2011). eMarketer predicts US marketers will spend $3.08 billion on advertising on social networking sites this year, up 55 percent from the $1.99 billion advertisers spent in…
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Hot off the press – Econsultancy PPC Buyer’s Guide
Econsultancy.com has just published its latest PPC Buyer's Guide and we are pleased to say that Browser Media has, once again, been selected as one of the UK's leading PPC agencies. The buyer's guide is actually a lot more than just a list of agencies, offering an analysis of market trends and issues within the paid search marketing sector, and is a very good read. The report shows that the…
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Google Instant – would you like it caffeinated sir?
Yesterday, we reported on how Eric Schmidt was telling us not to underestimate the importance of fast. As Google officially announced the advent of Google Instant, we can now see just how fast Google has become. Most users in the US should be able to see the new search UI but you will probably need to log in if you are outside the US. It is indeed impressively quick with…
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Yahoo! and bing are now officially bed partners in the US
The much anticipated ‘joining of forces’ between Yahoo! and Microsoft is starting to make itself felt in the U.S. as Yahoo! announces that it is testing organic and paid search listings from Microsoft for up to 25% of searches. Most users will be unaware of where the data is actually coming from as the page layout is not changing but it will be interesting to see if the quality of…
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