UK Search Engine Marketing Agency
Blog
The ‘slightly broad’ concept rolls out across the globe
It wasn’t very long ago at all that we were talking about the ‘slightly broad match’ concept, but it appears to have been a winner and Google has just announced that it is rolling out the feature acoss most languages globally. As a general rule, we stay clear of broad match in our PPC campaigns, but it would appear that the new option is proving to be a success and…
Click here to read more »
Google introduces the ‘slightly’ broad concept
Some promising looking news over at the Adwords Blog today… If you have managed PPC campaigns on Google’s adwords platform before, you should be familiar with the concept of exact, phrase and broad match. As a general priniciple, we tend to avoid using broad match as it can lead to some VERY broad ‘matches’ and you can find your click through rate (CTR) plummeting or a lot of highly untargeted…
Click here to read more »
SOS – Twitter, please help us!
We have often been guilty of claiming that the hype surrounding Twitter is unjustified and that the vast majority of what you read on Twitter is complete gibberish. Whilst we still believe that this is often the case, it is Friday and we are going to eat a massive slice of humble pie and launch our very own test on Twitter to see if it can help us to spread…
Click here to read more »
The secret to reducing AdWords costs
The official Google Adwords blog is always a useful resource for keeping up to date with new innovations and general tips and tricks for the platform. A new post entitled "Three ways to control your AdWords costs" caught our interest and offers the following video explaining how to ‘control’ your advertising costs: Whilst all three approaches that are discussed are indeed methods to control your costs, we find…
Click here to read more »
Win Virgin Balloon Flights by completing SEO / PPC survey
We are pleased to announce that we have launched our Search Marketing Engagement Survey – a survey that aims to explore attitudes to search marketing and identify what clients need from their search agency. This is the first in what we hope will be several market research initiatives over the coming year but we are starting with a bang as we have two champagne balloon flights from Virgin Balloons to…
Click here to read more »
Organic search results have a positive affect on paid search performance
A study conducted over three months by Professors Anindya Ghose and Sha Yang from NYU Stern, has been released this week and it proves that the presence of both organic and paid search listings can have a positive affect on paid search performance. Ghose and Yang conducted tests using an "unique panel dataset of consumer responses" to hundreds of keyword phrases searched for on Google, collected from one of it’s…
Click here to read more »
Browser Media recognised as one of the UK’s finest agencies
For the second year running, Browser Media has been selected as one of the UK’s top search engine marketing agencies by econsultancy.com. The Search Engine Marketing Agency buyers guide has been split into two separate guides this year to allow a specific focus on SEO and paid search and we are pleased to say that Browser Media is included in both guides this year, reflecting our holistic view to search…
Click here to read more »
The New Adwords Bid Simulator
Last week, Google announced the launch of it’s new Adwords feature, that they have introduced to increase the transparency of the paid search auction to give advertisers more insight into how their keyword bids are affecting the number of impressions and clicks their ads receive, called the Bid Simulator. This new feature allows users to see how the number of impressions and clicks could be affected if they were to…
Click here to read more »
Say Goodbye to ‘Other Search Queries’
Google’s ears must have been burning as we were only recently discussing our frustation over the ‘unique queries’ issue in the (otherwise excellent) search query report that is one of the most useful tools available to the Google Adwords advertiser. Earlier this week Google announced that they are improving their Search Query Performance Report to now include all search terms used to trigger clicks on ads. As a PPC Management…
Click here to read more »
Google Updates it’s U.S. Trademark Policy Again
Google announced this week even more updates to it’s trademark policy within the United States. It was only recently that the policy was changed to allow trademarked terms to be used as keywords and therefore trigger ads and they are now making further changes which allow these terms to be used within ad copy too. At present, Google allows trademark holders to request that their trademark terms are not used…
Click here to read more »
