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The secret to reducing AdWords costs
The official Google Adwords blog is always a useful resource for keeping up to date with new innovations and general tips and tricks for the platform. A new post entitled "Three ways to control your AdWords costs" caught our interest and offers the following video explaining how to ‘control’ your advertising costs: Whilst all three approaches that are discussed are indeed methods to control your costs, we find…
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Win Virgin Balloon Flights by completing SEO / PPC survey
We are pleased to announce that we have launched our Search Marketing Engagement Survey – a survey that aims to explore attitudes to search marketing and identify what clients need from their search agency. This is the first in what we hope will be several market research initiatives over the coming year but we are starting with a bang as we have two champagne balloon flights from Virgin Balloons to…
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Organic search results have a positive affect on paid search performance
A study conducted over three months by Professors Anindya Ghose and Sha Yang from NYU Stern, has been released this week and it proves that the presence of both organic and paid search listings can have a positive affect on paid search performance. Ghose and Yang conducted tests using an "unique panel dataset of consumer responses" to hundreds of keyword phrases searched for on Google, collected from one of it’s…
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Browser Media recognised as one of the UK’s finest agencies
For the second year running, Browser Media has been selected as one of the UK’s top search engine marketing agencies by econsultancy.com. The Search Engine Marketing Agency buyers guide has been split into two separate guides this year to allow a specific focus on SEO and paid search and we are pleased to say that Browser Media is included in both guides this year, reflecting our holistic view to search…
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The New Adwords Bid Simulator
Last week, Google announced the launch of it’s new Adwords feature, that they have introduced to increase the transparency of the paid search auction to give advertisers more insight into how their keyword bids are affecting the number of impressions and clicks their ads receive, called the Bid Simulator. This new feature allows users to see how the number of impressions and clicks could be affected if they were to…
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Say Goodbye to ‘Other Search Queries’
Google’s ears must have been burning as we were only recently discussing our frustation over the ‘unique queries’ issue in the (otherwise excellent) search query report that is one of the most useful tools available to the Google Adwords advertiser. Earlier this week Google announced that they are improving their Search Query Performance Report to now include all search terms used to trigger clicks on ads. As a PPC Management…
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Google Updates it’s U.S. Trademark Policy Again
Google announced this week even more updates to it’s trademark policy within the United States. It was only recently that the policy was changed to allow trademarked terms to be used as keywords and therefore trigger ads and they are now making further changes which allow these terms to be used within ad copy too. At present, Google allows trademark holders to request that their trademark terms are not used…
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Google Expands it’s Trademark Policy Changes
In 2008 Google changed it’s Adwords trademark policy to allow the use of trademarks as keywords in the UK, US and Canada and from the 4th of June this year, this new change to the policy will expand to a total of 190 countries. Previous to this, Google was a lot stricter on the issue and made it impossible for anyone to use trademarks as keywords in their Adwords PPC…
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Google updates AdSense policy pages
Google recently announced that it has modified it’s Adsense Policy Page and made a few, hopefully helpful, amendments. The first and probably the most apparent change, for those who visit the policy page on a regular basis, are the changes that have been made to the appearance of the page, as it has undertaken a slight make over. This changes have been made in conjunction with the customer feedback that…
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Is Google’s Content Network Cost-effective?
Google’s content network is the biggest advertising network worldwide, reaching over 80% of the internet using population across the globe. The advertising platform generates in excess of six million impressions every day, across hundreds of thousands of websites across the internet. Many online advertisers, however, challenge how cost-effective the content network is when compared to Google’s ‘normal’ search network due to the different environments for the two networks. Google has…
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