Google increases its grip on the UK online ad market
March 28th, 2007
Google pocketed 43% of the record £2bn spent on online ads last year, according to figures from the Internet Advertising Bureau (IAB).
In 2006, a total of £2.016bn was spent online by advertisers targeting the UK’s 31 million internet users. Last year’s growth has increased the internet’s share of all advertising revenues to 11.4%, up from … Read full article>
IAB / PwC Bi-Annual Online Spend Survey Results
October 4th, 2006
Results from the bi-annual online spend survey by the Internet Advertising Bureau (IAB), carried out in partnership with PricewaterhouseCoopers (PwC) and the World Advertising Research Centre (WARC), are hot off the press and show continued growth in internet marketing, despite a depressed UK advertising market as a whole.
Internet marketing showed a 40.3% like-for-like annual growth … Read full article>
2005 IAB / PwC online adspend figures
March 29th, 2006
The results of the bi-annual study by the Interactive Advertising Bureau (IAB), PricewaterhouseCoopers (PwC) and the World Advertising Research Centre (WARC) have been released and show a massive 65.6% year on year growth in UK online advertising expenditure.
A record breaking total of nearly £1.4billion grew internet advertising’s market share to 7.8%, a growth which boosted … Read full article>
