Online Marketing News Archive

If you have ever managed PPC campaigns on Google Adwords, you will know that the quality score is extremely important and has a massive effect on the overall performance of a paid search campaign.
There are a number of factors that are used in the quality score algorithm, but click through rate (CTR) has always been … Read full article>

A study released by comScore shows that, initially at least, Yahoo’s new Panama ranking model has had a positive effect on sponsored search click through rates.
The study sampled 1m US internet users, comparing the first two weeks after the launch of the new ranking model to the previous week. The study found that CTR increased … Read full article>

Google has announced that it will start to show quality scores against all keywords in Adwords campaigns.
The concept of ‘quality score’ is one that has, to date, set Google Adwords apart from other PPC advertising platforms. Whereas most PPC channels reward the highest bidders with the top slots, Google has for some years ranked PPC … Read full article>

We are frequently asked about PPC click fraud. Justifiably, many advertisers are concerned that they are spending their advertising budget on fraudulent clicks and the frequent reports in the media (some claiming that as much as 30% of paid-for clicks are fraudulent) give cause for alarm.
What is click fraud?
Click fraud can be defined as any … Read full article>

Many advertisers are experiencing alarming increases in bid prices imposed by Google for adwords campaigns. Previously successful keywords have been made inactive by Google who are demanding some eye-watering increases in bid price to reactivate the keyword.
Is this a sign that Google is desperately trying to satisfy investors or is there some rational reason for … Read full article>