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Is it possible to force Google to change its mind?
We had a significant response to our post on what we referred to as a fundamental flaw on Google. Thank you for all those who contacted us directly and agreed with the frustration that this can cause and thank you to those sites that linked to the article. Such was the response that we would like to do a mini test to see if it is in fact possible to…
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Fundamental Flaw in Google Adwords Platform
Google adwords presents website publishers with an excellent medium through which to attract highly targeted traffic to their website. By carefully selecting keywords, crafting appealing ad copy and sending the visitors through to the most appropriate landing page, pay per click (PPC) marketing can be an extremely effective form of online marketing. In the UK, and many other territories, the Google Adwords platform is currently way ahead in terms of…
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Google adwords quality score update
If you have ever managed PPC campaigns on Google Adwords, you will know that the quality score is extremely important and has a massive effect on the overall performance of a paid search campaign. There are a number of factors that are used in the quality score algorithm, but click through rate (CTR) has always been critical. An ad with a high click through rate, when compared to other ads…
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Quality score platforms have higher click through rates
A study released by comScore shows that, initially at least, Yahoo’s new Panama ranking model has had a positive effect on sponsored search click through rates. The study sampled 1m US internet users, comparing the first two weeks after the launch of the new ranking model to the previous week. The study found that CTR increased by 5% in the first week and 9% in the second. For the same…
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Google Adwords Quality Score Revealed
Google has announced that it will start to show quality scores against all keywords in Adwords campaigns. The concept of 'quality score' is one that has, to date, set Google Adwords apart from other PPC advertising platforms. Whereas most PPC channels reward the highest bidders with the top slots, Google has for some years ranked PPC ads on a number of factors, of which your maximum bid is only one….
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PPC Click Fraud
We are frequently asked about PPC click fraud. Justifiably, many advertisers are concerned that they are spending their advertising budget on fraudulent clicks and the frequent reports in the media (some claiming that as much as 30% of paid-for clicks are fraudulent) give cause for alarm. What is click fraud? Click fraud can be defined as any malicious attempt to drain an advertiser’s ppc budget. There are a couple of…
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Increase in Google Adwords costs
Many advertisers are experiencing alarming increases in bid prices imposed by Google for adwords campaigns. Previously successful keywords have been made inactive by Google who are demanding some eye-watering increases in bid price to reactivate the keyword. Is this a sign that Google is desperately trying to satisfy investors or is there some rational reason for the increases being demanded? The root of the issue is the increasing importance Google…
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