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Facebook gets the thumbs up from US business owners
Increasing numbers of business owners are migrating to social pastures as they seek new ways of marketing their goods. Lots of businesses are using social media but when it comes to measuring ROI, it’s all a little hazy. Past reports would suggest that few businesses are enjoying higher conversion rates as a direct result of social media efforts, or even measuring ROI at all for that. However, a survey conducted…
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Google launches the Conversion Room
Google publishes several blogs that are a very useful source of Google-centric information, but which often help provide insight and advice that goes beyond Google. One such example that has recently been launched is the Google ‘Conversion Room‘ which claims to be "The place to visit for tips on tracking and improving conversions online". Whilst it is a fairly new blog, so isn’t as rich in content as some of…
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