UK Search Engine Marketing Agency
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A load of old b(o)logs?
If you subscribe to our 'Browser Media Bytes' newsletter, you will have read my thoughts about the potential that blogs offer in terms of attracting search engine traffic in the last edition. (If you don't subscribe, then you are missing out and should head on over to the sign up page! Every other month and we promise not to spam you.) The sharper eyed amongst our regular readers will have…
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Google Panda Update – what, why, who and what next?
If you asked anyone involved with search engine marketing what they feel has been the biggest SEO news to date in 2011, the Google Panda update would no doubt top most lists. It has, as usual, sparked a lot of debate and quite a few headaches along the way. The dust hasn't settled and it is safe to assume that Panda will be tweaked further, but we wanted to share…
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Yahoo! launces Search Direct, Google Instant alternative
Yahoo has launched new product called ‘Search Direct’. Much like Google Instant, results are populated live in front of you as you type in the search box. Like so: and: So what’s the difference between this and Google Instant?, you may ask. Yahoo claims that Search Direct aims to provide users with answers, as apposed to links. When asked, Shashi Seth, Yahoo SVP of Search Products said, “They’re very different…
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Please do not feed the trolls… well, maybe just a little
Trolls, in general do not provoke positive emotion – unless you are perhaps an ogre. Or a dragon. Please note that in this post we are not referring to trolls in the ugly, malicious, cave dwelling bearded monster sense (well, maybe in some cases), but to trolls of the internet kind. By Wikipedia definition, a troll is someone who posts inflammatory, extraneous, or off-topic messages in an online community, such…
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The digital year in review
2010 saw some significant changes in the way we consume digital content. Social media, video content and mobile are all changing the way marketers engage with consumers. Leader in digital market measurement, comScore has released its latest report - 2010 Europe Digital Year in Review, which offers an overview of the digital landscape in Europe, examining trends in internet usage, social networking, online video, mobile and search. Here are some key points from the report; Europeans spend…
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Google changes its algorithm to reward high-quality sites
There has been quite a bit of noise about last week's 'farmer update' announced by Google. In a nutshell, the latest algorithm change aims the sights firmly at low quality sites that offer no unique content. Google’s aim has always been to produce the most relevant results in the quickest possible time for its users queries and this latest update focuses on rewarding high-quality websites providing great content and lower…
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Yahoo! turns 16
On March 1 2011, Yahoo! turned 16 years old. A recent Yahoo! blog post took a look back at the last 16 years and it’s fair to say, it’s come a long way. It all started in February 1994 in when two students – David Filo and Jerry Yang, decided to build a guide to the web as a way of keeping track of their personal interests. These lists grew…
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Blekko announces impressive milestone
It has been well documented this week that Google and Bing are at war. Again. Google accused Bing of ‘copying’ its search results, Bing denied it, things got heated, the saga continues. You can read about that story here. In the midst of the drama, search engine Blekko has announced an impressive milestone – in January, the search engine received over 30 million search queries. This equals about 15 search…
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Google begins censoring piracy related search results
Piracy is a massive problem that costs the entertainment industries billions of pounds every year. As the accessibility of “illegal” content downloads eases, media companies have been forced to find new ways to stop the pirates. The latest effort to quash online piracy comes in the form of the entertainment industries (including the MPAA and RIAA) coercing Google into censoring its ‘autocomplete’ results for some key search terms. Among the…
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Yahoo! UK soon to be powered by Bing
Last week, Yahoo and Bing announced that they had migrated over the organic results in Australia, Brazil and Mexico to Bing. Yahoo and Bing joined forces in 2009 to form a search alliance in a bid to knock Google from the number one spot. Kartik Ramakrishnan, Vice President of Yahoo! Search Transition blogged; “The Yahoo! and Microsoft Search Alliance team has reached yet another important milestone today. As planned, we…
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