Online Marketing News Archive

There is a good post on seobook.com (always worth a read) about how to respond to the never ending doom and gloom that prevails in the news today.
There is no doubt that times are (very) tough and that many companies will inevitably fail due to a lack of funding over the coming months, but "history … Read full article>

Google has been running a live test in which web users have been re-ranking, commenting on, and even removing search results, but the company is unsure whether these features will ever be introduced for widespread use.
The search engine has been running a few variations on these tests; and has used the feedback to learn more … Read full article>

The mobile search market grew by 38% in Europe year on year in June, while gains in the US market were more impressive, with the number of people searching via mobile rising by 68% compared with June 2007’s figures.
The figures, released by online measurement firm comScore, revealed that 4.5m Europeans and 20.8m US mobile users … Read full article>

Google Suggest, a feature that suggests search terms as a user types letters into the search engine, is being introduced this week on Google.com.
The search tool has been in development for the past four years, and aims to help users input more accurate search queries, save time and effort, as well as reducing spelling … Read full article>

Search is fast catching up with email as the most popular online activity, according to a recent US survey.
According to the report, from the Pew Internet & American Life Project, the percentage of web users who regularly consult search engines has grown from a third in 2002 to 49% this year.
The most popular internet application … Read full article>

With Google so dominant in the search market in both the US and Europe, marketers have been lamenting the lack of a rival to the search engine’s dominance of the industry.
Google’s market share in the US was almost 70% in June, while in the UK this dominance is even more marked, with recent Hitwise stats … Read full article>

Cuil launched its search engine this week, claiming that it indexes more web pages than Google, Yahoo etc (120 billion pages) and can also do this faster and cheaper.
Cuil (pronounced ‘cool’) was developed by Stanford professor Tom Costello and his wife Anna Patterson, a former Google search architect. The staff at the search engine also … Read full article>

Google continues to dominate the search engine market in the US, and managed to increase its share by another percentage point in June, meaning it now has an almost 70% share of searches.
While Google’s share has been increasing, that of its rivals has decreased, especially when you look at the year on year figures.
According to … Read full article>

Brands that are given the exposure of high rankings in the search engines benefit from increased consumer awareness and brand affinity, according to a new survey commissioned by Google.
The Ipsos / Enquiro survey, which uses search data from Europe, aimed to look at the role of branding in search marketing.
It found that a prominent presence … Read full article>

The search advertising partnership between rival search engines Google and Yahoo, announced recently, is to be investigated by the US Department of Justice due to concerns about competition.
The two companies account for more than 75% of searches worldwide between them, and US officials are worried that the link up would give them too much control … Read full article>