Online Marketing News Archive

Earlier this week Yahoo! revealed its latest move in the ’social game’ and announced that just like Google and Bing, it has also struck a deal with Twitter to integrate real-time tweets with its search engine results, something that Google has been doing since the end of 2009.
However, unlike Google and Bing, Yahoo! will not … Read full article>

We are pleased to announce that we have launched our Search Marketing Engagement Survey - a survey that aims to explore attitudes to search marketing and identify what clients need from their search agency.
This is the first in what we hope will be several market research initiatives over the coming year but we are starting … Read full article>

A study conducted over three months by Professors Anindya Ghose and Sha Yang from NYU Stern, has been released this week and it proves that the presence of both organic and paid search listings can have a positive affect on paid search performance.
Ghose and Yang conducted tests using an "unique panel dataset of consumer responses" … Read full article>

Microsoft has announced the latest changes to it’s new search platform, Bing, in its latest attempt to improve its search results and gain market share on Google.
Microsoft has been listening to its customers’ feedback and assessing user trends and has therefore implemented new features to make Bing easier to use and more convenient by … Read full article>

According to the lastest report released by comScore this week, it would appear that Bing’s growth is gradually slowing down, whilst Google’s is on its way up again.
Does this mean that Microsoft’s share in the market has peaked or can it continue to grow and really pose a threat to Google?
comScore’s September report shows that … Read full article>

For the second year running, Browser Media has been selected as one of the UK’s top search engine marketing agencies by econsultancy.com.
The Search Engine Marketing Agency buyers guide has been split into two separate guides this year to allow a specific focus on SEO and paid search and we are pleased to say that Browser … Read full article>

In the glorious world of SEO, you will often hear the term ‘content is king’.
We are guilty of using this phrase ourselves and find ourselves advising most clients that they need to create more content on their site.
Not only will more content increase the number of pages that you have on your site, which will … Read full article>

Earlier this week, Google announced it’s latest update to it’s search engine results pages, it’s adding helpful links to it’s ’snippets’.
Over the last couple of months, Google has made many changes to it’s search results pages, including improvements to the snippets, and this latest update means that Google will now be providing a selection of … Read full article>

Earlier this week Google launched it’s new search feature in it’s latest attempt at becoming more real-time, and providing it’s users with information about the hottest current events and topics.
Twitter has become extremely successful over the years, allowing users to microblog or ‘Tweet’ within seconds about current topics, people and events, which is causing others … Read full article>

The excellent SEOmoz bi-annual search engine ranking factors has been updated and is provoking some interesting debate amongst the online marketing community about what really make a difference in the mystical world of SEO.
We are big fans of SEOmoz and have nothing but respect for the organisation and this report is a superb piece of … Read full article>