Online Marketing News Archive

Cuil launched its search engine this week, claiming that it indexes more web pages than Google, Yahoo etc (120 billion pages) and can also do this faster and cheaper.
Cuil (pronounced ‘cool’) was developed by Stanford professor Tom Costello and his wife Anna Patterson, a former Google search architect. The staff at the search engine also … Read full article>

Google continues to dominate the search engine market in the US, and managed to increase its share by another percentage point in June, meaning it now has an almost 70% share of searches.
While Google’s share has been increasing, that of its rivals has decreased, especially when you look at the year on year figures.
According to … Read full article>

Brands that are given the exposure of high rankings in the search engines benefit from increased consumer awareness and brand affinity, according to a new survey commissioned by Google.
The Ipsos / Enquiro survey, which uses search data from Europe, aimed to look at the role of branding in search marketing.
It found that a prominent presence … Read full article>

The search advertising partnership between rival search engines Google and Yahoo, announced recently, is to be investigated by the US Department of Justice due to concerns about competition.
The two companies account for more than 75% of searches worldwide between them, and US officials are worried that the link up would give them too much control … Read full article>

Software firm Adobe has announced moves to make Flash content show up in search results on Google and Yahoo.
Currently, the search engines cannot index content that is displayed via Flash, as the software appears like an opaque box to Google and Yahoo’s crawling software. This means that lots of sites that use Flash have been … Read full article>

Following the rejection by Yahoo of its $47bn takeover offer, Microsoft is rumoured to be acquiring search startup Powerset.
According to the Venture Beat blog, a deal has been struck between the two companies, with the price expected to be around $100m.
Powerset is a much hyped search engine which uses semantic search technology which allows users … Read full article>

The recently announced partnership between Google and Yahoo, under which the former will serve ads on Yahoo’s search results pages, has not gone down well with Microsoft.
Senior executive Kevin Johnson has been criticising the deal between the two rival search engines, saying that the deal would prove to be anti-competitive and would not provide good … Read full article>

Wikia Search, the search engine launched by Wikipedia founder Jimmy Wales, has rolled out some new features this week.
With these changes, if users aren’t satisfied with the results they get for a particular search term, they can edit the results themselves. These edited results can then be viewed by everyone who uses the search engine.
The … Read full article>

A couple of apparently unrelated events alerted us to an exciting new feature of the Google SERPs today.
We were reading Aaron Wall’s blog on Google to Police ‘The Truth’ this afternoon and then witnessed evidence from our own web analytics that Google has indeed implemented a new truth algorithm.
Browsing through our search engine referrals for … Read full article>

Google is planning to introduce display advertising into its image search results, as the search engine giant looks at finding more ways to monetise it search results.
Until now Google Image Search has been free of any kind of advertising. The company did experiment with the addition of some text ads in image results back in … Read full article>