Online Marketing News Archive

Earlier this week ComScore released it’s monthly qSearch analysis report, conducted on the U.S Search Market throughout August and it shows some interesting results.
The report shows that last month there were 13.9 billion core searches performed in the U.S alone, with Google’s share of that figure being 64.9%, Yahoo!’s 19.3% and Microsoft’s 9.3%.
When comparing these … Read full article>

Earlier this week, Yahoo! launched it’s new web search page, after conducting testing that started in August, with a selected number of users and it is now making the changes available to all users across the UK, US, France, Spain, Mexico and India.
The new search page has been designed to help users to find what … Read full article>

After the recent announcement from Facebook and due to the growing success of Microsoft’s new search engine, Bing, Google is having to step up it’s game in the search engine market in order to keep up with the competition, so has therefore released a new version of it’s search engine, that has been codenamed ‘Caffeine’.
The … Read full article>

Last week, Google announced the launch of it’s new Adwords feature, that they have introduced to increase the transparency of the paid search auction to give advertisers more insight into how their keyword bids are affecting the number of impressions and clicks their ads receive, called the Bid Simulator.
This new feature allows users to see … Read full article>

In Microsoft’s latest quest to challenge Google for search market share, it has finally struck a deal with Yahoo! to really stir things up.
After months of speculation over a possible deal between Microsoft and Yahoo!, they have finally announced their collaboration to take on their chief rival, Google.
The deal proposed will see the two companies … Read full article>

A week or so ago, Bing revealed that it is coming up to date and will now be including real-time results in it’s SERP’s on a selection of searches that are performed on their new and improved search platform.
Since Twitter was launched, it has continued to grow at a phenomenal rate with users loving the … Read full article>

Over the last couple of years, around the same time that Twitter was launched, most of the major search engines have started to introduce the idea of ‘real-time’ results and include a ‘freshness’ factor to the results returned for some of the queries that are performed on their search engines.
This new criteria has had dramatic … Read full article>

Over the years there have been many reports published about online advertising campaigns and many have tried to prove that running both display and search advertising campaigns together gives the best CPA.
Recently a report was conducted by iProspect named Search Engine Marketing and Display Integration Study and was featured in a MediaPost article.
The report highlights … Read full article>

Over the years many studies have been conducted by companies such as Microsoft, Yahoo!, SEM companies and Ad Networks into the performance of different online ad campaigns and they have revealed that they are more successful when display and search campaigns are run alongside each other.
During the recession, display advertising has taken a bit of … Read full article>

After the one year anniversary of Yahoo’s Search Monkey project, Yahoo have announced that they plan to increase their search efforts and base their search feature around structured data.
The head of Yahoo Labs and Yahoo Search Strategy, Prabhakar Raghavan, has stressed Yahoo’s desire to not only see the web as a group of ‘documents’ or … Read full article>