UK Search Engine Marketing Agency
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What is the difference between SEO and PR?
We are an SEO agency but have always called upon ‘traditional’ PR brain cells to underpin a lot of what we do and have consistently banged the ‘SEO and PR are very closely aligned’ drum. It seems that, as the SEO discipline matures, more people are recognising and commenting on the parallels between ‘old school’ PR and ‘new media’ SEO. Head over to the Econsultancy blog for a recent example…
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SMEs failing at SEO
An interesting summary of a recent ‘State of UK Business Websites 2010′ study has been posted on the excellent Econsultancy blog, which highlights that most SMEs are failing when it comes to SEO. The study, commissioned by Thomson Local, was carried out by Analytics SEO and looked at 1,001 SME websites to review them against a range of SEO criteria. In many ways, we are not surprised by the general…
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Yahoo! and bing are now officially bed partners in the US
The much anticipated ‘joining of forces’ between Yahoo! and Microsoft is starting to make itself felt in the U.S. as Yahoo! announces that it is testing organic and paid search listings from Microsoft for up to 25% of searches. Most users will be unaware of where the data is actually coming from as the page layout is not changing but it will be interesting to see if the quality of…
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The ‘slightly broad’ concept rolls out across the globe
It wasn’t very long ago at all that we were talking about the ‘slightly broad match’ concept, but it appears to have been a winner and Google has just announced that it is rolling out the feature acoss most languages globally. As a general rule, we stay clear of broad match in our PPC campaigns, but it would appear that the new option is proving to be a success and…
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Does white hat SEO work for competitive industries?
We have been guilty of not practising what we preach and haven’t updated our blog for a few weeks now (clients always come first!) but we are determined to make the time as we are always telling people how important it is to add more quality content to your site. This message is echoed in a recent video by Matt Cutts (should need no introduction – follow him @mattcutts) where…
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Google introduces the ‘slightly’ broad concept
Some promising looking news over at the Adwords Blog today… If you have managed PPC campaigns on Google’s adwords platform before, you should be familiar with the concept of exact, phrase and broad match. As a general priniciple, we tend to avoid using broad match as it can lead to some VERY broad ‘matches’ and you can find your click through rate (CTR) plummeting or a lot of highly untargeted…
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SOS – Twitter, please help us!
We have often been guilty of claiming that the hype surrounding Twitter is unjustified and that the vast majority of what you read on Twitter is complete gibberish. Whilst we still believe that this is often the case, it is Friday and we are going to eat a massive slice of humble pie and launch our very own test on Twitter to see if it can help us to spread…
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Yahoo! is the latest to integrate with Twitter
Earlier this week Yahoo! revealed its latest move in the ‘social game’ and announced that just like Google and Bing, it has also struck a deal with Twitter to integrate real-time tweets with its search engine results, something that Google has been doing since the end of 2009. However, unlike Google and Bing, Yahoo! will not only be incorporating real-time Twitter feeds into its search engine results pages, but also…
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Win Virgin Balloon Flights by completing SEO / PPC survey
We are pleased to announce that we have launched our Search Marketing Engagement Survey – a survey that aims to explore attitudes to search marketing and identify what clients need from their search agency. This is the first in what we hope will be several market research initiatives over the coming year but we are starting with a bang as we have two champagne balloon flights from Virgin Balloons to…
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Organic search results have a positive affect on paid search performance
A study conducted over three months by Professors Anindya Ghose and Sha Yang from NYU Stern, has been released this week and it proves that the presence of both organic and paid search listings can have a positive affect on paid search performance. Ghose and Yang conducted tests using an "unique panel dataset of consumer responses" to hundreds of keyword phrases searched for on Google, collected from one of it’s…
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