Online Marketing Agency
Blog
Organic search results have a positive affect on paid search performance
A study conducted over three months by Professors Anindya Ghose and Sha Yang from NYU Stern, has been released this week and it proves that the presence of both organic and paid search listings can have a positive affect on paid search performance. Ghose and Yang conducted tests using an "unique panel dataset of consumer responses" to hundreds of keyword phrases searched for on Google, collected from one of it’s…
Click here to read more »
Bing Launches New Search Features
Microsoft has announced the latest changes to it’s new search platform, Bing, in its latest attempt to improve its search results and gain market share on Google. Microsoft has been listening to its customers’ feedback and assessing user trends and has therefore implemented new features to make Bing easier to use and more convenient by adding previews of sites, putting more emphasis on its localised results and much more. The…
Click here to read more »
Has Bing’s Market Share Peaked?
According to the lastest report released by comScore this week, it would appear that Bing’s growth is gradually slowing down, whilst Google’s is on its way up again. Does this mean that Microsoft’s share in the market has peaked or can it continue to grow and really pose a threat to Google? comScore’s September report shows that Google’s share in the search engine market is now rapidly approaching the 65…
Click here to read more »
Browser Media recognised as one of the UK’s finest agencies
For the second year running, Browser Media has been selected as one of the UK’s top search engine marketing agencies by econsultancy.com. The Search Engine Marketing Agency buyers guide has been split into two separate guides this year to allow a specific focus on SEO and paid search and we are pleased to say that Browser Media is included in both guides this year, reflecting our holistic view to search…
Click here to read more »
Is content really king when it comes to SEO?
In the glorious world of SEO, you will often hear the term ‘content is king’. We are guilty of using this phrase ourselves and find ourselves advising most clients that they need to create more content on their site. Not only will more content increase the number of pages that you have on your site, which will immediately improve the potential for ranking well on the search engines (remember –…
Click here to read more »
Google Enhances it’s Search Snippets
Earlier this week, Google announced it’s latest update to it’s search engine results pages, it’s adding helpful links to it’s ‘snippets’. Over the last couple of months, Google has made many changes to it’s search results pages, including improvements to the snippets, and this latest update means that Google will now be providing a selection of different links within some of the search results to allow users to drill down…
Click here to read more »
Google becomes hot and trendy
Earlier this week Google launched it’s new search feature in it’s latest attempt at becoming more real-time, and providing it’s users with information about the hottest current events and topics. Twitter has become extremely successful over the years, allowing users to microblog or ‘Tweet’ within seconds about current topics, people and events, which is causing others to turn to Twitter to find the most real time information about these subjects….
Click here to read more »
Need better search engine rankings?
The excellent SEOmoz bi-annual search engine ranking factors has been updated and is provoking some interesting debate amongst the online marketing community about what really make a difference in the mystical world of SEO. We are big fans of SEOmoz and have nothing but respect for the organisation and this report is a superb piece of research that makes for very interesting reading for anyone involved with search engine marketing….
Click here to read more »
Bing’s slowly gaining on Google’s Market Share
Earlier this week ComScore released it’s monthly qSearch analysis report, conducted on the U.S Search Market throughout August and it shows some interesting results. The report shows that last month there were 13.9 billion core searches performed in the U.S alone, with Google’s share of that figure being 64.9%, Yahoo!’s 19.3% and Microsoft’s 9.3%. When comparing these figures to the previous month, it shows that whilst Yahoo!’s share remains exactly…
Click here to read more »
Yahoo! Launches New Web Search
Earlier this week, Yahoo! launched it’s new web search page, after conducting testing that started in August, with a selected number of users and it is now making the changes available to all users across the UK, US, France, Spain, Mexico and India. The new search page has been designed to help users to find what they are searching for more easily and make exploring the web a quicker and…
Click here to read more »
