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60 Seconds With…
Jason Hall, Westbury Garden Rooms Our regular readers will have seen Eve Ashwell from Virgin Balloon Flights discuss her experiences of redeveloping a website in October. Today, we welcome Jason Hall, marketing manager at Westbury Garden Rooms, to share his experiences of going through a company re-brand exercise. Not something that should ever be taken lightly, a re-brand can be an SEO nightmare (we told them not to do it!)…
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Google Panda Update – what, why, who and what next?
If you asked anyone involved with search engine marketing what they feel has been the biggest SEO news to date in 2011, the Google Panda update would no doubt top most lists. It has, as usual, sparked a lot of debate and quite a few headaches along the way. The dust hasn't settled and it is safe to assume that Panda will be tweaked further, but we wanted to share…
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How to SEO your Facebook page
Welcome to another social media-meets-SEO blog post – a common theme of late. This is a very interesting time for search marketing, with the influence of social media on SEO a particular priority on many peoples agendas. Google and Bing have all but admitted that they look at social signals – so like it or loathe it – social media affects your rankings in one way or another. Which is…
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The Periodic Table of SEO elements
SEO is considered by many as a dark art, performed in secret by magicians who live in caves. This is of course not true (not in all cases). SEO is not magic and there should be absolutely no secrets attached. SEO relies on a number of fundamental factors, that together go some way to determine a page’s ranking in search engine results. The key principles of SEO are actually very…
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Why is Google Places all over the place?
"Millions of people search Google Maps every day. A free listing on Google Maps makes it easy for them to find you. Use Google Places to create your free listing.When potential customers search Maps for local information, they will find your business: your address, hours of operation, even photos of your shop front or products.It's easy, free and you don't need a website of your own." That is the introductory…
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How relevant are Google’s search results?
Every now and then, we find ourselves getting very frustrated by Google's search results. We are great champions of the search engine and ultimately depend on it for our existence, but occasionally find evidence of fairly poor results that are hard to defend (believe us, we spend quite a bit of time defending Google and explaining why a particular site doesn't really deserve the high rankings that the site owner…
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Domain hijacking via proxy server
This is a post that we have been meaning to write for a while but the fact that it is Friday and that the issue of domain hijacking by a proxy server has surfaced yet again has prompted us to finally put finger to keyboard… The background to this is a period in early December 2010 where we noticed that the our online enquiries had dried up. We are not…
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Targeting online publications when link building
There has been quite a bit of buzz about link quality recently, especially regarding paid for links. The truth is, however, that it is very difficult to scientifcally measure the 'quality' of any one link. A natural link profile for any site would include a range of different types of links (directories, blogs, forums etc.) and too much emphasis on one type of link, or the 'perfect' link profile, isn’t…
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New search engine Blekko aims to ‘slash’ spam
Blekko is the latest search engine model to emerge on the market and offers an interesting alternative to the likes of Google or Bing. Blekko’s intuitive ‘slash tag’ system allows users to make ‘vertical’ searches around any topic by allowing them to ‘slash in’ what they want and ‘slash out’ what they don’t – essentially reducing spam. A recent review of Blekko by Danny Sullivan on searchengineland.com demonstrates the use…
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The dust settles on Google Instant
Less than a week on since Google announced Google Instant to the world, there has been a lot of debate and opinion regarding the impact that the new search interface will have but is there enough evidence yet to form any concrete / proven theories about the long term effect? Perhaps our greatest concern was the impact that it would have on Adwords campaigns, as it seems probable that the…
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