Online Marketing News Archive

In the glorious world of SEO, you will often hear the term ‘content is king’.
We are guilty of using this phrase ourselves and find ourselves advising most clients that they need to create more content on their site.
Not only will more content increase the number of pages that you have on your site, which will … Read full article>

The excellent SEOmoz bi-annual search engine ranking factors has been updated and is provoking some interesting debate amongst the online marketing community about what really make a difference in the mystical world of SEO.
We are big fans of SEOmoz and have nothing but respect for the organisation and this report is a superb piece of … Read full article>

After the recent announcement from Facebook and due to the growing success of Microsoft’s new search engine, Bing, Google is having to step up it’s game in the search engine market in order to keep up with the competition, so has therefore released a new version of it’s search engine, that has been codenamed ‘Caffeine’.
The … Read full article>

Over the last couple of years, around the same time that Twitter was launched, most of the major search engines have started to introduce the idea of ‘real-time’ results and include a ‘freshness’ factor to the results returned for some of the queries that are performed on their search engines.
This new criteria has had dramatic … Read full article>

A few weeks ago Google announced the redesign of their webmaster tools and since the launch they have received an encouraging amount of useful feedback that they have chosen to take on board and do something about.
The main thing that they have decided to introduce and something definitely worth noting, as it could be … Read full article>

Last week, we wrote about the hype around Microsoft’s new Search Engine and the speculation about it’s new and improved name and we can now announce that it is, as predicted, going to be ‘Bing’.
This new product, that they are referring to as a ‘Decision’ Engine, is Microsoft’s latest attempt in it’s battle against the … Read full article>

Over the years many studies have been conducted by companies such as Microsoft, Yahoo!, SEM companies and Ad Networks into the performance of different online ad campaigns and they have revealed that they are more successful when display and search campaigns are run alongside each other.
During the recession, display advertising has taken a bit of … Read full article>

Earlier this week Google announced that it is to slowly roll out changes to the Google Suggests feature, which will help to speed up searches so users can find what they are looking for more quickly and easily.
The first change that is to be introduced is adding suggested searches to the results pages.
Prior to the … Read full article>

Earlier this week Google hosted it’s second Searchology event, in which they presented users, partners and customers with the progress they have made and informed them of all the new features that they plan to introduce.
During the first event that was held two years ago they enlightened listeners about their new Universal Search, which saw … Read full article>

It was reported earlier this week, by News.com, that Twitter is to improve is current search facility, making it more effective and useful to it’s users and even make it a competitor for the mighty Google Search.
The current Twitter search feature simply searches the text feeds that are posted by users allowing searchers to see … Read full article>