Online Marketing News Archive

An interesting announcement over at the Google Webmaster Central Blog and one that we are not convinced is a good move and another possible entry for Google’s annus horriblis.
It appears that the new feature is only live in the US as we cannot, despite trying a wide range of searches, see the new results formats … Read full article>

A nice bit of controversy to end the week today…
We are not letting the cat out of the bag on this as it has been covered elsewhere (e.g. the excellent Econsultancy blog), but we received an email from the Express Group yesterday alerting us to the opportunity to buy links at £1,000 a pop by … Read full article>

In what should ultimately be a fairly unsurprising announcement to anybody with a moderate knowledge of SEO, Google has announced over at the webmaster central blog that it is officially using page speed as one of the ranking factors in its algorithm.
As a general rule, we congratulate Google on its mission to promote online resources … Read full article>

In the glorious world of SEO, you will often hear the term ‘content is king’.
We are guilty of using this phrase ourselves and find ourselves advising most clients that they need to create more content on their site.
Not only will more content increase the number of pages that you have on your site, which will … Read full article>

The excellent SEOmoz bi-annual search engine ranking factors has been updated and is provoking some interesting debate amongst the online marketing community about what really make a difference in the mystical world of SEO.
We are big fans of SEOmoz and have nothing but respect for the organisation and this report is a superb piece of … Read full article>

After the recent announcement from Facebook and due to the growing success of Microsoft’s new search engine, Bing, Google is having to step up it’s game in the search engine market in order to keep up with the competition, so has therefore released a new version of it’s search engine, that has been codenamed ‘Caffeine’.
The … Read full article>

Over the last couple of years, around the same time that Twitter was launched, most of the major search engines have started to introduce the idea of ‘real-time’ results and include a ‘freshness’ factor to the results returned for some of the queries that are performed on their search engines.
This new criteria has had dramatic … Read full article>

A few weeks ago Google announced the redesign of their webmaster tools and since the launch they have received an encouraging amount of useful feedback that they have chosen to take on board and do something about.
The main thing that they have decided to introduce and something definitely worth noting, as it could be … Read full article>

Last week, we wrote about the hype around Microsoft’s new Search Engine and the speculation about it’s new and improved name and we can now announce that it is, as predicted, going to be ‘Bing’.
This new product, that they are referring to as a ‘Decision’ Engine, is Microsoft’s latest attempt in it’s battle against the … Read full article>

Over the years many studies have been conducted by companies such as Microsoft, Yahoo!, SEM companies and Ad Networks into the performance of different online ad campaigns and they have revealed that they are more successful when display and search campaigns are run alongside each other.
During the recession, display advertising has taken a bit of … Read full article>