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What are the Brits looking for?
Unless you have managed to stick your head in the sand like an ostrich over the past few days and weeks, it will not have escaped your notice that there is a certain wedding taking place tomorrow… It is easy to see why the media has gone crazy over the event, even if it is slightly driving you mad (we will certainly be pleased when the nightly broadcasts of (very)…
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The digital year in review
2010 saw some significant changes in the way we consume digital content. Social media, video content and mobile are all changing the way marketers engage with consumers. Leader in digital market measurement, comScore has released its latest report - 2010 Europe Digital Year in Review, which offers an overview of the digital landscape in Europe, examining trends in internet usage, social networking, online video, mobile and search. Here are some key points from the report; Europeans spend…
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Hot off the press – Econsultancy PPC Buyer’s Guide
Econsultancy.com has just published its latest PPC Buyer's Guide and we are pleased to say that Browser Media has, once again, been selected as one of the UK's leading PPC agencies. The buyer's guide is actually a lot more than just a list of agencies, offering an analysis of market trends and issues within the paid search marketing sector, and is a very good read. The report shows that the…
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E-commerce trends 2010
Econsultancy has recently updated their Internet Statistics Compendium and released some very interesting e-commerce figures and trends. Here’s a round up of the UK market trends: UK online shopping trends 4pm, Wednesday is peak-time for workplace shopping.‘ The largest shopping rush comes when employees are celebrating the 'hump' of the week seeing a 75% increase of shopping at 4pm on Wednesday Over 42% of Brits are now shopping online at…
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SMEs failing at SEO
An interesting summary of a recent ‘State of UK Business Websites 2010′ study has been posted on the excellent Econsultancy blog, which highlights that most SMEs are failing when it comes to SEO. The study, commissioned by Thomson Local, was carried out by Analytics SEO and looked at 1,001 SME websites to review them against a range of SEO criteria. In many ways, we are not surprised by the general…
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Win Virgin Balloon Flights by completing SEO / PPC survey
We are pleased to announce that we have launched our Search Marketing Engagement Survey – a survey that aims to explore attitudes to search marketing and identify what clients need from their search agency. This is the first in what we hope will be several market research initiatives over the coming year but we are starting with a bang as we have two champagne balloon flights from Virgin Balloons to…
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Organic search results have a positive affect on paid search performance
A study conducted over three months by Professors Anindya Ghose and Sha Yang from NYU Stern, has been released this week and it proves that the presence of both organic and paid search listings can have a positive affect on paid search performance. Ghose and Yang conducted tests using an "unique panel dataset of consumer responses" to hundreds of keyword phrases searched for on Google, collected from one of it’s…
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Has Bing’s Market Share Peaked?
According to the lastest report released by comScore this week, it would appear that Bing’s growth is gradually slowing down, whilst Google’s is on its way up again. Does this mean that Microsoft’s share in the market has peaked or can it continue to grow and really pose a threat to Google? comScore’s September report shows that Google’s share in the search engine market is now rapidly approaching the 65…
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Online advertising becomes the UK’s largest advertising medium
It has been revealed this week in a report by PricewaterhouseCoopers for the Internet Advertising Bureau, that online advertising spend has overtaken that on TV for the first half of this year, making Internet the UK’s largest advertising medium. Back in 2008, it was predicted by the IAB that advertisers would spend more on the Internet than TV in 2009, so not only has this prediction come true but it…
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Bing’s slowly gaining on Google’s Market Share
Earlier this week ComScore released it’s monthly qSearch analysis report, conducted on the U.S Search Market throughout August and it shows some interesting results. The report shows that last month there were 13.9 billion core searches performed in the U.S alone, with Google’s share of that figure being 64.9%, Yahoo!’s 19.3% and Microsoft’s 9.3%. When comparing these figures to the previous month, it shows that whilst Yahoo!’s share remains exactly…
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