Online Marketing News Archive

The mobile search market grew by 38% in Europe year on year in June, while gains in the US market were more impressive, with the number of people searching via mobile rising by 68% compared with June 2007’s figures.
The figures, released by online measurement firm comScore, revealed that 4.5m Europeans and 20.8m US mobile users … Read full article>

Search is fast catching up with email as the most popular online activity, according to a recent US survey.
According to the report, from the Pew Internet & American Life Project, the percentage of web users who regularly consult search engines has grown from a third in 2002 to 49% this year.
The most popular internet application … Read full article>

Google has been talking about the size of its web index on its official blog this week, as the search engine has reached a milestone of 1 trillion web pages.
This is the number of unique URLs that Google knows of – the search engine does not necessarily make all of these URLs searchable, as they … Read full article>

Google continues to dominate the search engine market in the US, and managed to increase its share by another percentage point in June, meaning it now has an almost 70% share of searches.
While Google’s share has been increasing, that of its rivals has decreased, especially when you look at the year on year figures.
According to … Read full article>

The number of click’s on Google’s paid search ads increased significantly in April, according to figures from comScore.
Investors in the search engine had been concerned by slower than expected growth in Google’s paid search income in the first quarter of the year, but the latest results suggest that this may have been a temporary decline.
Google … Read full article>

Online ad spending in the US rose by 26% last year, reaching a total of $21.2bn (£11bn) in 2007, with the share of ad revenue from search advertising continuing to rise.
According to the IAB’s full year report, 2007 was another record year for online ad spending, the fourth in a row.
Online ad revenues overtook that … Read full article>

The industry click fraud rate has dropped slightly in the first three months of 2008, though click fraud is still more of a problem then this time last year, according to Click Forensics.
Click Forensics gathers data from more than 4,000 agencies and advertisers to produce its Click Fraud Index reports.
According to the figures, 16.3% of … Read full article>

Search engines are becoming more and more important for online retailers, with the percentage of traffic from shopper’s search queries rising in 2007, with more finding a site via Google or Yahoo than going direct to an e-commerce site.
According to stats from web measurement firm Hitwise, the top 500 retailers received more traffic from search … Read full article>

Web searchers generally favour organic results over paid links, and are less likely to look beyond the first three pages of search engine results.
These findings come from an iProspect ‘Blended Search Results Study’, conducted by Jupiter Research.
According to this study, almost 70% of web users said they normally click on a link in the first … Read full article>

Google continued to increase its US search market share last month, according figures from comScore.
The search engine’s share of the market rose from 58.5% to 59.2% in February; while rivals Microsoft and Yahoo saw their figures drop slightly.
Yahoo’s share slipped to 21.6 percent, from 22.2 percent a month earlier, while Microsoft’s share slipped to 9.6 … Read full article>