Online Marketing News Archive

An interesting summary of a recent ‘State of UK Business Websites 2010′ study has been posted on the excellent Econsultancy blog, which highlights that most SMEs are failing when it comes to SEO.
The study, commissioned by Thomson Local, was carried out by Analytics SEO and looked at 1,001 SME websites to review them against a … Read full article>

We are pleased to announce that we have launched our Search Marketing Engagement Survey - a survey that aims to explore attitudes to search marketing and identify what clients need from their search agency.
This is the first in what we hope will be several market research initiatives over the coming year but we are starting … Read full article>

A study conducted over three months by Professors Anindya Ghose and Sha Yang from NYU Stern, has been released this week and it proves that the presence of both organic and paid search listings can have a positive affect on paid search performance.
Ghose and Yang conducted tests using an "unique panel dataset of consumer responses" … Read full article>

According to the lastest report released by comScore this week, it would appear that Bing’s growth is gradually slowing down, whilst Google’s is on its way up again.
Does this mean that Microsoft’s share in the market has peaked or can it continue to grow and really pose a threat to Google?
comScore’s September report shows that … Read full article>

It has been revealed this week in a report by PricewaterhouseCoopers for the Internet Advertising Bureau, that online advertising spend has overtaken that on TV for the first half of this year, making Internet the UK’s largest advertising medium.
Back in 2008, it was predicted by the IAB that advertisers would spend more on the … Read full article>

Earlier this week ComScore released it’s monthly qSearch analysis report, conducted on the U.S Search Market throughout August and it shows some interesting results.
The report shows that last month there were 13.9 billion core searches performed in the U.S alone, with Google’s share of that figure being 64.9%, Yahoo!’s 19.3% and Microsoft’s 9.3%.
When comparing these … Read full article>

In Microsoft’s latest quest to challenge Google for search market share, it has finally struck a deal with Yahoo! to really stir things up.
After months of speculation over a possible deal between Microsoft and Yahoo!, they have finally announced their collaboration to take on their chief rival, Google.
The deal proposed will see the two companies … Read full article>

A couple of weeks ago we announced the launch of the new Search Engine or ‘Decision’ Engine, as they like to call it, from Microsoft, that they have chosen to call Bing.
Over the years, Microsoft has launched many new versions of it’s search engine, Bing being it’s fourth attempt, to try and challenge the Google’s … Read full article>

Earlier this week comScore announced the release of it’s new ad reporting tool, comScore Ad Metrix, within the UK.
The Ad Metrix service, that was first launched in the US in the early 2009, evaluates information provided by ComScore’s UK panel of around 60,000 Internet users and includes data from a range of online display advertising … Read full article>

It has been reported this week that Microsoft is to demonstrate it’s new ‘Kumo’ service at D: All Things Digital conference next week.
Despite Google’s obvious dominance in the search market, Microsoft is refusing to be defeatist and is continuing to challenge Google’s position with the launch of it’s new and improved search engine.
Even though the … Read full article>