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Microsoft and Yahoo! join forces in the battle against Google
In Microsoft’s latest quest to challenge Google for search market share, it has finally struck a deal with Yahoo! to really stir things up. After months of speculation over a possible deal between Microsoft and Yahoo!, they have finally announced their collaboration to take on their chief rival, Google. The deal proposed will see the two companies joining forces, with Yahoo!’s search engine being powered by Microsoft’s Bing and Yahoo!…
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Can Bing Really Compete with Google?
A couple of weeks ago we announced the launch of the new Search Engine or 'Decision' Engine, as they like to call it, from Microsoft, that they have chosen to call Bing. Over the years, Microsoft has launched many new versions of it's search engine, Bing being it's fourth attempt, to try and challenge the Google's dominance in the Search Market. The previous endeavours have not even scratched the service…
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New Display Ad Reporting Tool from ComScore
Earlier this week comScore announced the release of it’s new ad reporting tool, comScore Ad Metrix, within the UK. The Ad Metrix service, that was first launched in the US in the early 2009, evaluates information provided by ComScore’s UK panel of around 60,000 Internet users and includes data from a range of online display advertising from banners to video ads. This new product is said to be a "breakthrough…
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Microsoft to launch new Search Engine?
It has been reported this week that Microsoft is to demonstrate it’s new ‘Kumo’ service at D: All Things Digital conference next week. Despite Google’s obvious dominance in the search market, Microsoft is refusing to be defeatist and is continuing to challenge Google’s position with the launch of it’s new and improved search engine. Even though the demonstration of the new product is to take place at the D: All…
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Search Budgets are Predicted to Increase
The third annual UK Search Engine Marketing Benchmark Report, conducted by Econsultancy in association with our friendly (and very good) rival Guava, has now been published and it has uncovered some interesting facts about the future of Search Marketing. Firstly, it has revealed that just over half (55%) of companies intend to increase their organic search budgets and just under half (45%) plan to inflate their paid search budgets this…
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Is Google’s Content Network Cost-effective?
Google’s content network is the biggest advertising network worldwide, reaching over 80% of the internet using population across the globe. The advertising platform generates in excess of six million impressions every day, across hundreds of thousands of websites across the internet. Many online advertisers, however, challenge how cost-effective the content network is when compared to Google’s ‘normal’ search network due to the different environments for the two networks. Google has…
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IAB Reports a 17% Rise in Ad Spend in 2008
It was reported this week by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers that overall online ad spend had risen by a colossal 17% to £3.35 billion in 2008. They have also stated that the Internet’s share of the total ad spend in the UK has risen from 15.5% in 2007 to 19.2% in 2008, which means that nearly £1 in every £5 spent on advertising in the UK is…
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Is Social Media taking over our lives?
In recent years, the growth of Social Networking sites, such as Facebook, Twitter, MySpace, etc. has been phenomenal and it is still continuing to grow. Across the globe, the audience for social media services has risen 25% between August 2007 and August 2008, according to comScore. Facebook, the mother of social networking sites, is reportedly on track to having half of the UK population registered as members in the near…
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European mobile search market grows by 38%
The mobile search market grew by 38% in Europe year on year in June, while gains in the US market were more impressive, with the number of people searching via mobile rising by 68% compared with June 2007’s figures. The figures, released by online measurement firm comScore, revealed that 4.5m Europeans and 20.8m US mobile users used mobile search in June. The growth in the use of mobile search has…
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Popularity of search engines continues to rise
Search is fast catching up with email as the most popular online activity, according to a recent US survey. According to the report, from the Pew Internet & American Life Project, the percentage of web users who regularly consult search engines has grown from a third in 2002 to 49% this year. The most popular internet application remains email, with 60% of internet users writing or receiving emails on an…
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