Online Marketing News Archive

The third annual UK Search Engine Marketing Benchmark Report, conducted by Econsultancy in association with our friendly (and very good) rival Guava, has now been published and it has uncovered some interesting facts about the future of Search Marketing.
Firstly, it has revealed that just over half (55%) of companies intend to increase their organic search … Read full article>

Google’s content network is the biggest advertising network worldwide, reaching over 80% of the internet using population across the globe.
The advertising platform generates in excess of six million impressions every day, across hundreds of thousands of websites across the internet.
Many online advertisers, however, challenge how cost-effective the content network is when compared to Google’s ‘normal’ … Read full article>

It was reported this week by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers that overall online ad spend had risen by a colossal 17% to £3.35 billion in 2008.
They have also stated that the Internet’s share of the total ad spend in the UK has risen from 15.5% in 2007 to 19.2% in 2008, which … Read full article>

In recent years, the growth of Social Networking sites, such as Facebook, Twitter, MySpace, etc. has been phenomenal and it is still continuing to grow.
Across the globe, the audience for social media services has risen 25% between August 2007 and August 2008, according to comScore.
Facebook, the mother of social networking sites, is reportedly on track … Read full article>

The mobile search market grew by 38% in Europe year on year in June, while gains in the US market were more impressive, with the number of people searching via mobile rising by 68% compared with June 2007’s figures.
The figures, released by online measurement firm comScore, revealed that 4.5m Europeans and 20.8m US mobile users … Read full article>

Search is fast catching up with email as the most popular online activity, according to a recent US survey.
According to the report, from the Pew Internet & American Life Project, the percentage of web users who regularly consult search engines has grown from a third in 2002 to 49% this year.
The most popular internet application … Read full article>

Google has been talking about the size of its web index on its official blog this week, as the search engine has reached a milestone of 1 trillion web pages.
This is the number of unique URLs that Google knows of – the search engine does not necessarily make all of these URLs searchable, as they … Read full article>

Google continues to dominate the search engine market in the US, and managed to increase its share by another percentage point in June, meaning it now has an almost 70% share of searches.
While Google’s share has been increasing, that of its rivals has decreased, especially when you look at the year on year figures.
According to … Read full article>

The number of click’s on Google’s paid search ads increased significantly in April, according to figures from comScore.
Investors in the search engine had been concerned by slower than expected growth in Google’s paid search income in the first quarter of the year, but the latest results suggest that this may have been a temporary decline.
Google … Read full article>

Online ad spending in the US rose by 26% last year, reaching a total of $21.2bn (£11bn) in 2007, with the share of ad revenue from search advertising continuing to rise.
According to the IAB’s full year report, 2007 was another record year for online ad spending, the fourth in a row.
Online ad revenues overtook that … Read full article>