UK Search Engine Marketing Agency
Blog
How big is Google’s web index?
Google has been talking about the size of its web index on its official blog this week, as the search engine has reached a milestone of 1 trillion web pages. This is the number of unique URLs that Google knows of – the search engine does not necessarily make all of these URLs searchable, as they do not always lead to unique web pages. Still, the figure gives you an…
Click here to read more »
Google’s search share continues to rise
Google continues to dominate the search engine market in the US, and managed to increase its share by another percentage point in June, meaning it now has an almost 70% share of searches. While Google’s share has been increasing, that of its rivals has decreased, especially when you look at the year on year figures. According to Hitwise, while Google’s share of searches has increased from 63.9% in June 2007…
Click here to read more »
Google’s paid clicks rise
The number of click’s on Google’s paid search ads increased significantly in April, according to figures from comScore. Investors in the search engine had been concerned by slower than expected growth in Google’s paid search income in the first quarter of the year, but the latest results suggest that this may have been a temporary decline. Google had previously attributed this disappointing performance to quality initiatives by the search engine…
Click here to read more »
US online ad revenues reach £11bn in 2007
Online ad spending in the US rose by 26% last year, reaching a total of $21.2bn (£11bn) in 2007, with the share of ad revenue from search advertising continuing to rise. According to the IAB’s full year report, 2007 was another record year for online ad spending, the fourth in a row. Online ad revenues overtook that of cable TV and radio advertising for the first time last year, and…
Click here to read more »
Click fraud down slightly in Q1 2008
The industry click fraud rate has dropped slightly in the first three months of 2008, though click fraud is still more of a problem then this time last year, according to Click Forensics. Click Forensics gathers data from more than 4,000 agencies and advertisers to produce its Click Fraud Index reports. According to the figures, 16.3% of clicks on paid search ads were fraudulent, a fall from the previous quarter’s…
Click here to read more »
Search traffic up for retailers
Search engines are becoming more and more important for online retailers, with the percentage of traffic from shopper’s search queries rising in 2007, with more finding a site via Google or Yahoo than going direct to an e-commerce site. According to stats from web measurement firm Hitwise, the top 500 retailers received more traffic from search than in the previous year. 72% of firms received more search traffic in 2007…
Click here to read more »
Organic search results preferred over PPC ads
Web searchers generally favour organic results over paid links, and are less likely to look beyond the first three pages of search engine results. These findings come from an iProspect ‘Blended Search Results Study’, conducted by Jupiter Research. According to this study, almost 70% of web users said they normally click on a link in the first page of results, while 92% chose a website from the first three pages….
Click here to read more »
Google search share up, paid clicks decrease
Google continued to increase its US search market share last month, according figures from comScore. The search engine’s share of the market rose from 58.5% to 59.2% in February; while rivals Microsoft and Yahoo saw their figures drop slightly. Yahoo's share slipped to 21.6 percent, from 22.2 percent a month earlier, while Microsoft's share slipped to 9.6 percent from 9.8 percent. AOL is clinging to a 4.9 percent share, while…
Click here to read more »
Search marketing spend continues to grow – SEMPO
Despite the gloomy economic situation in the US, spending on search engine marketing continues to grow beyond expectations, reaching $12.2bn in 2007. This exceeded earlier predictions of $11.5 billion, and represents large rise on 2006’s figure of $9.4bn. These are preliminary results from the Search Engine Marketing Professional Organization (SEMPO) 2007 State of the Market Survey, in which most marketers say that they will continue to increase the amount they…
Click here to read more »
Search market share remains constant in January
January’s search engine market share figures have just been released by comScore, and Google remains the clear market leader in the US. Overall, 10.5bn searches were conducted on the major search engines in January, an increase of 8.9% compared with December. Google remains the clear leader, with users conducting 6.1bn searches with the company, while its search market share increased slightly, by 0.1% compared to the previous month. 58.5% of…
Click here to read more »
