Online Marketing News Archive

The industry click fraud rate has dropped slightly in the first three months of 2008, though click fraud is still more of a problem then this time last year, according to Click Forensics.
Click Forensics gathers data from more than 4,000 agencies and advertisers to produce its Click Fraud Index reports.
According to the figures, 16.3% of … Read full article>

Search engines are becoming more and more important for online retailers, with the percentage of traffic from shopper’s search queries rising in 2007, with more finding a site via Google or Yahoo than going direct to an e-commerce site.
According to stats from web measurement firm Hitwise, the top 500 retailers received more traffic from search … Read full article>

Web searchers generally favour organic results over paid links, and are less likely to look beyond the first three pages of search engine results.
These findings come from an iProspect ‘Blended Search Results Study’, conducted by Jupiter Research.
According to this study, almost 70% of web users said they normally click on a link in the first … Read full article>

Google continued to increase its US search market share last month, according figures from comScore.
The search engine’s share of the market rose from 58.5% to 59.2% in February; while rivals Microsoft and Yahoo saw their figures drop slightly.
Yahoo’s share slipped to 21.6 percent, from 22.2 percent a month earlier, while Microsoft’s share slipped to 9.6 … Read full article>

Despite the gloomy economic situation in the US, spending on search engine marketing continues to grow beyond expectations, reaching $12.2bn in 2007.
This exceeded earlier predictions of $11.5 billion, and represents large rise on 2006’s figure of $9.4bn.
These are preliminary results from the Search Engine Marketing Professional Organization (SEMPO) 2007 State of the Market Survey, in … Read full article>

January’s search engine market share figures have just been released by comScore, and Google remains the clear market leader in the US.
Overall, 10.5bn searches were conducted on the major search engines in January, an increase of 8.9% compared with December.
Google remains the clear leader, with users conducting 6.1bn searches with the company, while its search … Read full article>

Online ad spending continues to rise, with the IDC reporting that total US ad spending grew by almost 28% in the final quarter of 2007, compared with the same period in 2006. 
In the last three months of 2007, online ad revenue reached $7.3bn, while ad revenue for the full year was $25.5bn, 27% higher than … Read full article>

Search engine Yahoo has decided to reject Microsoft’s $44.6bn US dollar (£22.4bn) offer for the company, according to reports.
Microsoft made the takeover offer 10 days ago in a bid to challenge the dominance of internet search engine giant Google.
However, the Wall Street Journal reports that Yahoo!’s board is ready to reject the $31 a share … Read full article>

Two of China’s biggest search engines, Baidu.com and Alibaba.com were ranked in the top 10 of the world’s most popular search sites, according to recent comScore stats.
Leading Chinese search engine Baidu, which recently moved into the Japanese market, has moved up to third, with 5.2% of worldwide searches, a total of £3.4bn search queries.
Alibaba.com, also … Read full article>

Search engine Yahoo saw its shares fall to their lowest level for four years yesterday, with the news that the company’s profits fell by 24% in the fourth quarter of 2007.
Wall Street was concerned by the results, and shares in the company fell by 8% after the announcement. The company also announced plans to cut … Read full article>