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Online advertising grows, Google’s share drops
Online ad spending continues to rise, with the IDC reporting that total US ad spending grew by almost 28% in the final quarter of 2007, compared with the same period in 2006. In the last three months of 2007, online ad revenue reached $7.3bn, while ad revenue for the full year was $25.5bn, 27% higher than 2006. The research also found that Google's U.S. market share dropped for the first…
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Yahoo set to reject Microsoft offer
Search engine Yahoo has decided to reject Microsoft’s $44.6bn US dollar (£22.4bn) offer for the company, according to reports. Microsoft made the takeover offer 10 days ago in a bid to challenge the dominance of internet search engine giant Google. However, the Wall Street Journal reports that Yahoo!'s board is ready to reject the $31 a share (£15.92) offer as ‘undervaluing’ the business. The board is unlikely to consider any…
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Chinese search engines growing in popularity
Two of China’s biggest search engines, Baidu.com and Alibaba.com were ranked in the top 10 of the world’s most popular search sites, according to recent comScore stats. Leading Chinese search engine Baidu, which recently moved into the Japanese market, has moved up to third, with 5.2% of worldwide searches, a total of £3.4bn search queries. Alibaba.com, also a key player in the Chinese search market, moved into the top ten…
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Search engines vital for brand building and driving offline sales
A major study into the role of search engines in generating web traffic for consumer packaged goods has found that a presence on search engines is vital for building brand awareness and driving offline sales. The US focused survey looked at Consumer packaged goods (CPG) which includes baby care products, homecare, personal care and packaged food. The study was conducted by SEMPO in partnership with comScore, Yahoo and Procter &…
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US web users experience ‘search engine fatigue’
Most US web users regularly experience ‘search engine fatigue’, according to a poll carried out by Kelton Research and commissioned by AutoByTel. The report, which surveyed 1,000 US web users, looked at how users looking for cars interacted with search engines, finding that 7 out of 10 Americans get frustrated with search engines – ‘search engine fatigue’, according to the report. Other findings from the poll: 65.4% of Americans have…
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Yahoo posts promising third quarter results
Yahoo’s Q3 financial results are encouraging for the company, with display ad revenues growing, and overall revenues for the quarter rising by 12% to around $1.77bn (£866m). Yahoo President Susan Decker said that the company’s global display ads growth exceeded expectations, with display ad revenues rising by 20% over the same period last year. Meanwhile, search revenues in the US grew 30% year on year. In addition, revenues per search…
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US search marketing spend to reach nearly £3.9bn in 2007
Online marketing expenditure in the US will continue to grow over the next five years, reaching $61.3bn (£30bn) in 2012, according to predictions from Forrester Research. Online advertising will be worth $18.4bn (£9bn) this year, accounting for 8% of total advertising expenditure. Forrester predicts that online ad expenditure will grow by 27% annually over the next five years, and that online marketing will account for 18% of total ad spend…
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Google powers more than half of the world’s searches
There were 61bn searches carried out worldwide in August this year, according to new statistics from comScore. Google was used for over half of the searches, with the search engine powering 31bn search queries, while YouTube, which was acquired last year by Google, was responsible for 5bn searches. The study by comScore looks at search activity worldwide, taking its stats from the world’s top 50 internet properties. More than 750m…
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