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Search engine marketing growing by 39% globally
MarketingSherpa released the latest edition of its Search Engine Marketing Guide last week, which takes a look at the US search engine marketing industry. The company surveyed 2,475 marketers in June and July this year, who have responsibility for their company’s search engine marketing. The guide takes a look at statistics on conversion rates, SEO versus PPC and more. The report also charts growth rates and ROI figures for search marketing…
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Yahoo beats Google on search fulfilment
Google may be the dominant search engine in terms of market share and advertising revenue, but stats from Compete suggest that more users find what they are looking for on Yahoo than Google. On the Compete blog Jeremy Cane takes a look at search fulfilment, finding out how many searches on Google, MSN, and Yahoo result in users actually clicking on a search results, suggesting that they have found what…
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Google accused of misleading searchers over sponsored links
Google has been accused of misleading web users by failing to distinguish between organic search results and sponsored links generated by the search engine. The Australian Competition and Consumer Commission (ACCC) has taken the company to court in Sydney over the issue, saying Google misleads those thought that the ranking of its search results were not influenced by payments from advertisers. There seems to be a clear distinction between paid…
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Yahoo and Google reveal second quarter results
Rival search engine/online ad companies Google and Yahoo last week revealed their financial results for the second quarter of the year, with both disappointing investors with their performances. Yahoo was the first to unveil its results, and the company reported a decline in its display ad income, as well as adjusting its full year forecast downwards, from $4.95bn-$5.45bn to $4.89bn-$5.19bn. Its revenues increased by 11% to $1.24bn (£605m), but profits…
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Google takes 76% of search revenues
Google is able to monetize its search advertising more effectively than rivals Microsoft and Yahoo, according to a new report. The report, from SearchIgnite and RBC Capital Markets shows that Google earned more per search than both of its rivals in the second quarter of 2007. The search engine receives a larger percentage of media spend than both Yahoo and Microsoft. In June, Google swallowed up 76% of search advertising…
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UK online ad spend to hit £4.5bn by 2011
Growth in online advertising expenditure in the UK is outstripping that of the US and many other nations, and is predicted to account for over half of total advertising spending in Western Europe by 2010, with a 52.6% share. Factors behind the growth include a strong economy, increased broadband penetration, mobile internet access and advances in ad technology. The current rate of growth in ad spend will slow down over…
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Major search engine results overlap by less than 1%
A new comparative study into the four major search engines has found that results delivered by all four for the same search terms can be very different, with very little overlap between them. The study was carried out by researchers from Pennsylvania State University and Queensland University of Technology in April 2007 for Dogpile, a meta-search engine which delivers results from Google, Ask, Yahoo and Microsoft Live Search. First page…
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