Online Marketing News Archive

There has been a lot of talk over the past weeks / months how the UK election 2010 has been the first ‘internet’ election (or even the first mumsnet election).
In our humble opinion, it has been slightly over stated and we would suggest that the TV debates (’old school media’) were far more influential overall, … Read full article>

Microsoft has announced the latest changes to it’s new search platform, Bing, in its latest attempt to improve its search results and gain market share on Google.
Microsoft has been listening to its customers’ feedback and assessing user trends and has therefore implemented new features to make Bing easier to use and more convenient by … Read full article>

Earlier this week it was announced that Google has finally made a deal with Twitter, to enable them to show Twitter updates in it’s search results pages.
Microsoft and Twitter reached an agreement sometime ago, so Bing is already showing Tweets as results on it’s SERP’s and now Google has also managed to come to an … Read full article>

According to the lastest report released by comScore this week, it would appear that Bing’s growth is gradually slowing down, whilst Google’s is on its way up again.
Does this mean that Microsoft’s share in the market has peaked or can it continue to grow and really pose a threat to Google?
comScore’s September report shows that … Read full article>

Earlier this week Google launched it’s new search feature in it’s latest attempt at becoming more real-time, and providing it’s users with information about the hottest current events and topics.
Twitter has become extremely successful over the years, allowing users to microblog or ‘Tweet’ within seconds about current topics, people and events, which is causing others … Read full article>

Earlier this week ComScore released it’s monthly qSearch analysis report, conducted on the U.S Search Market throughout August and it shows some interesting results.
The report shows that last month there were 13.9 billion core searches performed in the U.S alone, with Google’s share of that figure being 64.9%, Yahoo!’s 19.3% and Microsoft’s 9.3%.
When comparing these … Read full article>

Earlier this week, Yahoo! launched it’s new web search page, after conducting testing that started in August, with a selected number of users and it is now making the changes available to all users across the UK, US, France, Spain, Mexico and India.
The new search page has been designed to help users to find what … Read full article>

After the recent announcement from Facebook and due to the growing success of Microsoft’s new search engine, Bing, Google is having to step up it’s game in the search engine market in order to keep up with the competition, so has therefore released a new version of it’s search engine, that has been codenamed ‘Caffeine’.
The … Read full article>

In Microsoft’s latest quest to challenge Google for search market share, it has finally struck a deal with Yahoo! to really stir things up.
After months of speculation over a possible deal between Microsoft and Yahoo!, they have finally announced their collaboration to take on their chief rival, Google.
The deal proposed will see the two companies … Read full article>

Over the years Google has come to realise that some search queries performed on their search engine cannot be answered on a single page or even by a few web pages found in their results and that some actually require nearer twenty pages to find all the answers that the user is looking for.
For instance … Read full article>