Online Marketing News Archive

Search is fast catching up with email as the most popular online activity, according to a recent US survey.
According to the report, from the Pew Internet & American Life Project, the percentage of web users who regularly consult search engines has grown from a third in 2002 to 49% this year.
The most popular internet application … Read full article>

With Google so dominant in the search market in both the US and Europe, marketers have been lamenting the lack of a rival to the search engine’s dominance of the industry.
Google’s market share in the US was almost 70% in June, while in the UK this dominance is even more marked, with recent Hitwise stats … Read full article>

True Knowledge, an innovative search engine being developed in the UK, has just announced the receipt of a second round of funding, worth $4m (£2m), bringing the total raised so far by the company to $5.4m (£2.8m).
The funding will be used to expand the company’s staff and further develop the company’s technology, which it has … Read full article>

Cuil launched its search engine this week, claiming that it indexes more web pages than Google, Yahoo etc (120 billion pages) and can also do this faster and cheaper.
Cuil (pronounced ‘cool’) was developed by Stanford professor Tom Costello and his wife Anna Patterson, a former Google search architect. The staff at the search engine also … Read full article>

Google has been talking about the size of its web index on its official blog this week, as the search engine has reached a milestone of 1 trillion web pages.
This is the number of unique URLs that Google knows of – the search engine does not necessarily make all of these URLs searchable, as they … Read full article>

Google continues to dominate the search engine market in the US, and managed to increase its share by another percentage point in June, meaning it now has an almost 70% share of searches.
While Google’s share has been increasing, that of its rivals has decreased, especially when you look at the year on year figures.
According to … Read full article>

The search advertising partnership between rival search engines Google and Yahoo, announced recently, is to be investigated by the US Department of Justice due to concerns about competition.
The two companies account for more than 75% of searches worldwide between them, and US officials are worried that the link up would give them too much control … Read full article>

Yahoo seems to have finally rejected a takeover by Microsoft by signing a joint search and advertising deal with Google.
While the deal doesn’t stop Microsoft coming back with another bid, a $250m termination fee would be incurred if Yahoo is acquired by another company within the next two years, so the prospect of a takeover … Read full article>

Wikia Search, the search engine launched by Wikipedia founder Jimmy Wales, has rolled out some new features this week.
With these changes, if users aren’t satisfied with the results they get for a particular search term, they can edit the results themselves. These edited results can then be viewed by everyone who uses the search engine.
The … Read full article>

Search engines are becoming more and more important for online retailers, with the percentage of traffic from shopper’s search queries rising in 2007, with more finding a site via Google or Yahoo than going direct to an e-commerce site.
According to stats from web measurement firm Hitwise, the top 500 retailers received more traffic from search … Read full article>