UK Search Engine Marketing Agency
Blog
Search market share remains constant in January
January’s search engine market share figures have just been released by comScore, and Google remains the clear market leader in the US. Overall, 10.5bn searches were conducted on the major search engines in January, an increase of 8.9% compared with December. Google remains the clear leader, with users conducting 6.1bn searches with the company, while its search market share increased slightly, by 0.1% compared to the previous month. 58.5% of…
Click here to read more »
Google expands AdSense online video ad programme
Google has expanded its online video advertising program beyond YouTube, with the AdSense video ads now available in beta across all of the company’s content network sites. The video version of AdSense allows advertisers to buy text ads which run along the bottom 20% of the screen when videos are playing. This is supposed to be a less intrusive format than pre-roll video ads. Since Google acquired YouTube in 2006,…
Click here to read more »
Microsoft will not increase its bid for Yahoo
Microsoft will not be increasing its bid for Yahoo beyond the $41.7bn offer that is currently on the table, according to Chairman Bill Gates. He said that Microsoft’s offer was a fair one, and that Yahoo’s board ‘should take a hard look at it’. Gates also talked about the reasons for wanting to acquire Yahoo, saying that Microsoft needs a larger slice of the market to create a more profitable…
Click here to read more »
Online advertising grows, Google’s share drops
Online ad spending continues to rise, with the IDC reporting that total US ad spending grew by almost 28% in the final quarter of 2007, compared with the same period in 2006. In the last three months of 2007, online ad revenue reached $7.3bn, while ad revenue for the full year was $25.5bn, 27% higher than 2006. The research also found that Google's U.S. market share dropped for the first…
Click here to read more »
Yahoo set to reject Microsoft offer
Search engine Yahoo has decided to reject Microsoft’s $44.6bn US dollar (£22.4bn) offer for the company, according to reports. Microsoft made the takeover offer 10 days ago in a bid to challenge the dominance of internet search engine giant Google. However, the Wall Street Journal reports that Yahoo!'s board is ready to reject the $31 a share (£15.92) offer as ‘undervaluing’ the business. The board is unlikely to consider any…
Click here to read more »
Google launches new UK mobile search service
Google has launched a new search engine for mobiles, with the company promising a faster service. The service, which was launched in the US last year, is now available in the UK, Germany, Canada and France. The mobile search service will combine normal web results with news, images and local listings. According to Google: “With the old search, you had to choose if you wanted the information from the whole…
Click here to read more »
Chinese search engines growing in popularity
Two of China’s biggest search engines, Baidu.com and Alibaba.com were ranked in the top 10 of the world’s most popular search sites, according to recent comScore stats. Leading Chinese search engine Baidu, which recently moved into the Japanese market, has moved up to third, with 5.2% of worldwide searches, a total of £3.4bn search queries. Alibaba.com, also a key player in the Chinese search market, moved into the top ten…
Click here to read more »
Chinese search engine launches in Japan
Baidu, the leading search engine in China, has officially launched its service in Japan, and hopes to overtake Google and Yahoo Japan, the current search market leaders. China has an estimated 125 million internet users, and Baidu.com currently has a 70% share of the Chinese search engine market. Google has the second largest share with 23%, while Yahoo has 2.5%. According to Robin Li, Baidu’s chairman, his search engine’s knowledge of…
Click here to read more »
Yahoo using del.icio.us for search results
Yahoo is experimenting with the integration of data from social bookmarking site del.icio.us into its search results pages. According to TechCrunch, Yahoo users will begin to see the del.icio.us underneath search results, as well as information on the numbers of people that have bookmarked that page. Yahoo bought del.icio.us, which allows users to bookmark recommended articles and webpage for themselves and others, back in 2005. Integration of this data into…
Click here to read more »
