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Search marketing spend continues to grow – SEMPO
Despite the gloomy economic situation in the US, spending on search engine marketing continues to grow beyond expectations, reaching $12.2bn in 2007. This exceeded earlier predictions of $11.5 billion, and represents large rise on 2006’s figure of $9.4bn. These are preliminary results from the Search Engine Marketing Professional Organization (SEMPO) 2007 State of the Market Survey, in which most marketers say that they will continue to increase the amount they…
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