Online Marketing News Archive

An interesting announcement over at the Google Webmaster Central Blog and one that we are not convinced is a good move and another possible entry for Google’s annus horriblis.
It appears that the new feature is only live in the US as we cannot, despite trying a wide range of searches, see the new results formats … Read full article>

If you have ever talked to us (if you haven’t, then you are missing out and we would love to hear from you!), then you would know that Browser Media is reasonably obsessed with keyword research.
Why such an obsession for what can be a fairly tedious process?
The process can be tedious, but what the data … Read full article>

We are an SEO agency but have always called upon ‘traditional’ PR brain cells to underpin a lot of what we do and have consistently banged the ‘SEO and PR are very closely aligned’ drum.
It seems that, as the SEO discipline matures, more people are recognising and commenting on the parallels between ‘old school’ PR … Read full article>

An interesting summary of a recent ‘State of UK Business Websites 2010′ study has been posted on the excellent Econsultancy blog, which highlights that most SMEs are failing when it comes to SEO.
The study, commissioned by Thomson Local, was carried out by Analytics SEO and looked at 1,001 SME websites to review them against a … Read full article>

The much anticipated ‘joining of forces’ between Yahoo! and Microsoft is starting to make itself felt in the U.S. as Yahoo! announces that it is testing organic and paid search listings from Microsoft for up to 25% of searches.
Most users will be unaware of where the data is actually coming from as the page layout … Read full article>

We have been guilty of not practising what we preach and haven’t updated our blog for a few weeks now (clients always come first!) but we are determined to make the time as we are always telling people how important it is to add more quality content to your site. 
This message is echoed in a … Read full article>

We have often been guilty of claiming that the hype surrounding Twitter is unjustified and that the vast majority of what you read on Twitter is complete gibberish.
Whilst we still believe that this is often the case, it is Friday and we are going to eat a massive slice of humble pie and launch our … Read full article>

A nice bit of controversy to end the week today…
We are not letting the cat out of the bag on this as it has been covered elsewhere (e.g. the excellent Econsultancy blog), but we received an email from the Express Group yesterday alerting us to the opportunity to buy links at £1,000 a pop by … Read full article>

In what should ultimately be a fairly unsurprising announcement to anybody with a moderate knowledge of SEO, Google has announced over at the webmaster central blog that it is officially using page speed as one of the ranking factors in its algorithm.
As a general rule, we congratulate Google on its mission to promote online resources … Read full article>

Earlier this week Yahoo! revealed its latest move in the ’social game’ and announced that just like Google and Bing, it has also struck a deal with Twitter to integrate real-time tweets with its search engine results, something that Google has been doing since the end of 2009.
However, unlike Google and Bing, Yahoo! will not … Read full article>