Online Marketing News Archive

There is a good post on seobook.com (always worth a read) about how to respond to the never ending doom and gloom that prevails in the news today.
There is no doubt that times are (very) tough and that many companies will inevitably fail due to a lack of funding over the coming months, but "history … Read full article>

Google has been running a live test in which web users have been re-ranking, commenting on, and even removing search results, but the company is unsure whether these features will ever be introduced for widespread use.
The search engine has been running a few variations on these tests; and has used the feedback to learn more … Read full article>

Brands that are given the exposure of high rankings in the search engines benefit from increased consumer awareness and brand affinity, according to a new survey commissioned by Google.
The Ipsos / Enquiro survey, which uses search data from Europe, aimed to look at the role of branding in search marketing.
It found that a prominent presence … Read full article>

Software firm Adobe has announced moves to make Flash content show up in search results on Google and Yahoo.
Currently, the search engines cannot index content that is displayed via Flash, as the software appears like an opaque box to Google and Yahoo’s crawling software. This means that lots of sites that use Flash have been … Read full article>

Google is in the process of developing new search technology to enable it to recognise and rank images more accurately.
The search engine hopes to make image searches as accurate and relevant as text search by using technology to read the image.
Currently, finding pictures through Google Image Search is currently imperfect, as the search engine has … Read full article>

Search engines are becoming more and more important for online retailers, with the percentage of traffic from shopper’s search queries rising in 2007, with more finding a site via Google or Yahoo than going direct to an e-commerce site.
According to stats from web measurement firm Hitwise, the top 500 retailers received more traffic from search … Read full article>

Web searchers generally favour organic results over paid links, and are less likely to look beyond the first three pages of search engine results.
These findings come from an iProspect ‘Blended Search Results Study’, conducted by Jupiter Research.
According to this study, almost 70% of web users said they normally click on a link in the first … Read full article>

We have just come across Mo Serious TV, a stupendously good collection of raps by Chuck (aka ‘The Poetic Prophet’, aka ‘The SEO Rapper’) and had to share it with you as a special Friday afternoon treat for anyone who hasn’t seen or heard the hilarious raps.
Who is the SEO Rapper? According to his own … Read full article>

A couple of major UK brands in the insurance sector have recently been penalised by Google for boosting their rankings by buying paid reviews and paid links.
Last week, car insurance aggregator Gocompare.com was dropped from the number one slot for the term ‘car insurance’, and sent to the relative obscurity of page six of Google.
Its … Read full article>

Yahoo is launching a new programme that will allow website owners to build plug-ins for Yahoo Search that will enhance their listings in the search results pages.
Users of Yahoo Search will then have the option of switching on these enhanced listings, and will see these results when the publisher’s site comes up on a search.
These … Read full article>