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Study reveals mobile sends 10% of site traffic, but converts at half the rate of PC visits
According to a recent study, mobile traffic accounts for 10% of visits to e-commerce sites, but converts at only half the rate of desktop visitors. The study, released by Screen Pages, looked at over 1.5 million visitors to 30 non-mobile optimised websites and the results showed that mobile conversions were on average 41% lower. The study reveals some interesting findings about how users interact with websites using their mobile device….
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60 Seconds With…
Eve Ashwell, Virgin Balloon Flights Balloon lovers will hopefully have noticed the arrival of a new www.virginballoonflights.co.uk website. If you haven't already, head over there now and grab a fantastic experience before the flying season is over this year (or just book up in advance for next year!). As with most website redesigns, the new site is the result of a lot of hard work and planning and we wanted…
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Google rolls out real-time analytics
There’s barely a day goes by when Google, or one of it’s products, isn’t grabbing headlines for one reason or another. This week it’s all about Google Analytics. Google has announced a new feature as part of it’s free website analytics tool that allows the user to view analytics data in real-time. Google Analytics bod, John Jersin blogged, “Currently, Google Analytics does a great job analyzing past performance. Today we’re…
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Google Panda Update – what, why, who and what next?
If you asked anyone involved with search engine marketing what they feel has been the biggest SEO news to date in 2011, the Google Panda update would no doubt top most lists. It has, as usual, sparked a lot of debate and quite a few headaches along the way. The dust hasn't settled and it is safe to assume that Panda will be tweaked further, but we wanted to share…
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Google rolls out ‘Me on the Web’ to help keep reputation in check
Google has rolled out a new tool to help Google users manage their online reputation. The tool, ‘Me on the Web’, can be found in the Google Dashboard, just below your account settings. Rather than act as another privacy setting, the new tool allows the user to keep taps on their online reputation by alerting them of mentions across the web. As people further expand their digital presence, it’s important they…
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Search faster with Google Instant Pages
Google has unveiled it’s latest addition in it’s quest for lightning-speed search search - Google Instant pages. Google claims that the new Chrome-only feature will cut between 2 – 5 seconds off of page load times by essentially pre-rendering pages based on the probability of the user clicking on it. Google does this by fetching all images and external resources from the server before the user clicks on the page, meaning waiting times are cut considerably. Imagine walking towards your favourite sandwich…
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How to SEO your Facebook page
Welcome to another social media-meets-SEO blog post – a common theme of late. This is a very interesting time for search marketing, with the influence of social media on SEO a particular priority on many peoples agendas. Google and Bing have all but admitted that they look at social signals – so like it or loathe it – social media affects your rankings in one way or another. Which is…
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The Periodic Table of SEO elements
SEO is considered by many as a dark art, performed in secret by magicians who live in caves. This is of course not true (not in all cases). SEO is not magic and there should be absolutely no secrets attached. SEO relies on a number of fundamental factors, that together go some way to determine a page’s ranking in search engine results. The key principles of SEO are actually very…
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Why is Google Places all over the place?
"Millions of people search Google Maps every day. A free listing on Google Maps makes it easy for them to find you. Use Google Places to create your free listing.When potential customers search Maps for local information, they will find your business: your address, hours of operation, even photos of your shop front or products.It's easy, free and you don't need a website of your own." That is the introductory…
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How to ‘optimise’ your blog posts
The once geeky past-time of blogging is now common practice throughout the online world. A well written blog can be a very powerful tool, from an SEO, social and PR perspective. However, there needs to be a balance because often too much emphasis is placed on the technical aspects of a blog and not enough on the content itself. We’ve said it a million times, we’ll say it again – write for people, not…
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