UK Search Engine Marketing Agency
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Google’s new page design provokes bad response
The web is rife with discussion about Google’s new results page. Google has been testing it’s new-look page over the weekend, making it visible to a small number of select users. The new design, as you will see below, is a lot cleaner than Google’s current results page. There’s a huge amount of white space, the spacing between each result has increased, gone are the underlined blue links, each result…
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Report suggests the future’s bright for search marketing
It’s been a big week for the search marketing world. Only two days ago Google announced the UK launch of Panda – a big change to it’s algorithm that will, in theory, favour good Google abiding websites and penalise those who publish, or ‘farm’ duplicate content. It’s very early days so the full implications of Panda are yet to be seen, but it’s due to effect a lot of site’s…
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Google Panda hits the UK
Earlier this year Google rolled out a major algorithmic change in the US in an effort to provide higher quality search results. Yesterday, Google officially announced the implementation of this “improvement” to all English-language countries. Google Panda, or Farmer, as it’s known is an update that effects the Google algorithm that dictates how your site will rank in the Google results page. The Google Panda update aims to improve the…
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How relevant are Google’s search results?
Every now and then, we find ourselves getting very frustrated by Google's search results. We are great champions of the search engine and ultimately depend on it for our existence, but occasionally find evidence of fairly poor results that are hard to defend (believe us, we spend quite a bit of time defending Google and explaining why a particular site doesn't really deserve the high rankings that the site owner…
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Google launches +1 – finally, something worth sharing
There’s no denying that Google’s social efforts to date have been nothing short of disastrous. Remember Google Buzz? No, neither does anyone else. Probably best that way. But finally, in it’s effort to break in to the social space, Google may have created something that may actually be of interest. Meet Google +1. In a nutshell, +1 allows you to endorse websites by clicking a button displayed next to sites…
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Not another SEO v PR post!
Our regular readers, and anyone who has spoken to us over the years, will know that we have consistently preached that SEO and PR are closely aligned and we have been staggered at the friction that often exists between the SEO and the PR worlds. Back in 2007, we were claiming that: "It is therefore a source of constant surprise that so many traditional PR agencies have failed to grasp…
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Is Google going to punish keyword rich domains?
At the end of February, Google announced changes to its algorithm which aimed to improve the quality of its search results and reduce the rankings of low-quality content farms in favour of original, high-quality websites In a recent YouTube video, Matt Cutts shares his views on domains and the brand vs. keyword debate. In the video Cutts strongly emphasises his preference for “brand-able” domains and how the majority of the…
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Google changes its algorithm to reward high-quality sites
There has been quite a bit of noise about last week's 'farmer update' announced by Google. In a nutshell, the latest algorithm change aims the sights firmly at low quality sites that offer no unique content. Google’s aim has always been to produce the most relevant results in the quickest possible time for its users queries and this latest update focuses on rewarding high-quality websites providing great content and lower…
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10 tools to improve your Twitter experience
Econsultancy recently published an article on their blog, “How to extend your Twitter experience by using third party tools”. This caught our attention because it’s a question we are often asked and with so many bad tools out there, it’s always useful to have a list of the good ones. Drawing partly from Econsltancy’s list with the addition of a few of our own favourites, find listed below a collection…
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Domain hijacking via proxy server
This is a post that we have been meaning to write for a while but the fact that it is Friday and that the issue of domain hijacking by a proxy server has surfaced yet again has prompted us to finally put finger to keyboard… The background to this is a period in early December 2010 where we noticed that the our online enquiries had dried up. We are not…
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