Online Marketing News Archive

The excellent SEOmoz bi-annual search engine ranking factors has been updated and is provoking some interesting debate amongst the online marketing community about what really make a difference in the mystical world of SEO.
We are big fans of SEOmoz and have nothing but respect for the organisation and this report is a superb piece of … Read full article>

After the recent announcement from Facebook and due to the growing success of Microsoft’s new search engine, Bing, Google is having to step up it’s game in the search engine market in order to keep up with the competition, so has therefore released a new version of it’s search engine, that has been codenamed ‘Caffeine’.
The … Read full article>

A week or so ago, Bing revealed that it is coming up to date and will now be including real-time results in it’s SERP’s on a selection of searches that are performed on their new and improved search platform.
Since Twitter was launched, it has continued to grow at a phenomenal rate with users loving the … Read full article>

Over the last couple of years, around the same time that Twitter was launched, most of the major search engines have started to introduce the idea of ‘real-time’ results and include a ‘freshness’ factor to the results returned for some of the queries that are performed on their search engines.
This new criteria has had dramatic … Read full article>

Recently, Yahoo! announced it’s support and also it’s input into the creation of the new Common Tag, the new content labelling format for web pages across the Internet..
This new technology allows web publishers to make their content more discoverable and will allow applications that search and browse the web to become more useful as they … Read full article>

A few weeks ago Google announced the redesign of their webmaster tools and since the launch they have received an encouraging amount of useful feedback that they have chosen to take on board and do something about.
The main thing that they have decided to introduce and something definitely worth noting, as it could be … Read full article>

Over the years Google has come to realise that some search queries performed on their search engine cannot be answered on a single page or even by a few web pages found in their results and that some actually require nearer twenty pages to find all the answers that the user is looking for.
For instance … Read full article>

A couple of weeks ago we announced the launch of the new Search Engine or ‘Decision’ Engine, as they like to call it, from Microsoft, that they have chosen to call Bing.
Over the years, Microsoft has launched many new versions of it’s search engine, Bing being it’s fourth attempt, to try and challenge the Google’s … Read full article>

Last week, we wrote about the hype around Microsoft’s new Search Engine and the speculation about it’s new and improved name and we can now announce that it is, as predicted, going to be ‘Bing’.
This new product, that they are referring to as a ‘Decision’ Engine, is Microsoft’s latest attempt in it’s battle against the … Read full article>

Over the years there have been many reports published about online advertising campaigns and many have tried to prove that running both display and search advertising campaigns together gives the best CPA.
Recently a report was conducted by iProspect named Search Engine Marketing and Display Integration Study and was featured in a MediaPost article.
The report highlights … Read full article>